Social Media Manager

Role & responsibilities

• Develop and execute social media strategies for Nutracy Lifestyle.
• Manage Instagram, Facebook, LinkedIn, and other relevant platforms.
• Create and coordinate engaging posts, reels, stories, and campaigns.
• Plan and manage the social media content calendar.
• Coordinate with Nutritionists and the creative team for content development.
• Monitor trends, engagement, reach, and lead generation.
• Analyse social media performance and prepare reports.
• Strengthen brand visibility and audience engagement.

Preferred candidate profile

• Graduate/Postgraduate in Marketing, Mass Communication, Digital Marketing, Media, or relevant discipline.
• 2 to 4 years of relevant experience in social media management.
• Strong knowledge of social media platforms, content creation, and digital marketing.
• Good understanding of Instagram Reels, social media trends, and audience engagement.
• Strong communication, creativity, and content-planning skills.
• Ability to analyse social media metrics and campaign performance.
• Experience in healthcare, wellness, nutrition, or lifestyle brands will be an advantage.