Social Media Manager

Turn Brands Into Conversations. Conversations Into Influence.

Location: Vesu, Surat

Department: Social & Digital Marketing

Experience: 2–4 Years

Employment: Full-time

About the Role

We are looking for a Social Media Manager who understands that social media is not just about posting content. It is about building a brand, creating relevance, understanding audiences and driving attention.

At Alaukik Group, you will work across brands, campaigns and industries while collaborating with our creative, design, production and business teams.

Our approach covers the complete brand lifecycle, from discovery and research to innovation, creation, execution, production and promotion.

If you can turn a brief into a strong content idea, understand what makes people stop scrolling, and take ownership of a brand's digital presence, we want you on the team.

What You Will Do

- Develop and execute social media strategies for multiple client brands.

- Own day-to-day management of Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.

- Build monthly content calendars aligned with brand objectives and campaigns.

- Develop content ideas, hooks, captions, concepts and campaign narratives.

- Understand platform trends, audience behaviour and emerging content formats.

- Coordinate with designers, video editors, copywriters, photographers and production teams.

- Convert brand briefs into engaging social-first content.

- Manage publishing schedules, approvals and timely execution.

- Monitor content performance and identify what is working, what is not and why.

- Prepare regular performance reports with meaningful insights, not just numbers.

- Stay ahead of Instagram/Reels trends, formats, sounds, references and cultural moments.

- Maintain consistency in brand voice, visual identity and communication.

- Work closely with the creative and strategy teams to continuously improve content quality.

- Participate in shoots and production when required.

- Handle multiple brands and deadlines without compromising quality.

What We Expect From You

- Strong understanding of social media platforms and content formats.

- Excellent communication and writing skills.

- Strong understanding of Instagram Reels and short-form content.

- Ability to develop content ideas independently.

- Good understanding of branding and digital marketing.

- Ability to understand client requirements and translate them into execution.

- Strong organisational and time-management skills.

- Comfortable working in a fast-paced creative agency environment.

- Ability to manage multiple projects simultaneously.

- A strong eye for what looks, feels and sounds right for a brand.

- Basic understanding of social media analytics and performance metrics.

- You Will Have an Advantage If You

- Have worked in a creative/digital agency.

- Have managed multiple client accounts.

- Understand paid and organic social media.

- Have experience with Meta Business Suite, Instagram Insights and similar tools.

- Understand short-form video trends.

- Can write strong hooks and captions.

- Have experience working on shoots and production.

- Follow advertising, pop culture, entertainment and digital trends closely.

The Person We Are Looking For

Not someone who simply schedules posts.

We want someone who asks:

Why should people care

Why will they stop scrolling

Why will they remember this brand

• You should be curious, proactive, deadline-driven and hungry to create work that gets noticed.