Social Media Manager

JOB DESCRIPTION SOCIAL MEDIA MANAGER

Garment / Fashion Brand Promotion

Designation: Social Media Manager
Department: Marketing / Brand Promotion
Industry: Garments / Fashion / Apparel
Reporting To: Brand Head / Marketing Head / Director
Location: __________
Experience: 2–5 Years
Employment Type: Full Time

1. Job Purpose

To develop and execute the company's social media and digital brand promotion strategy to increase brand awareness, customer engagement, store footfall, online enquiries, leads and sales through social media platforms.

2. Key Responsibilities

A. Social Media Management

• Manage and grow Instagram, Facebook, YouTube, WhatsApp Business and other relevant social media platforms.
• Prepare daily, weekly and monthly social media content calendars.
• Create and publish Reels, Posts, Stories, Videos, Product Photos and Promotional Content.
• Maintain consistent brand identity, tone, colours and visual standards.
• Monitor comments, messages, mentions and customer interactions.
• Respond to customer queries and coordinate with the sales/store team where required.

B. Garment/Fashion Brand Promotion

• Promote new collections, launches, offers, discounts and seasonal campaigns.
• Develop content around:
• New Arrivals
• Best Sellers
• Festive Collections
• Wedding/Party Wear
• Customer Reviews
• Styling Ideas
• Product Features
• Behind-the-Scenes
• Store Events
• Brand Stories
• Coordinate photoshoots and video shoots for products/models.
• Identify current fashion and social media trends and convert them into brand-relevant content.

C. Reels & Video Content

• Plan and coordinate regular Instagram Reels and short-form videos.
• Develop creative concepts, scripts, captions and shot lists.
• Coordinate with photographers, videographers, models, influencers and graphic designers.
• Ensure timely editing and posting of content.
• Maintain a library of product photographs, videos and promotional creatives.

D. Influencer & Creator Marketing

• Identify relevant local and fashion influencers/creators.
• Develop influencer collaboration proposals.
• Coordinate product shoots, barter collaborations and paid campaigns.
• Track influencer performance and ROI.
• Maintain an Influencer Database and Collaboration Report.

E. Paid Social Media Advertising

• Plan and coordinate Meta (Facebook & Instagram) advertising campaigns.
• Work on campaigns for:
• Brand Awareness
• New Collection Launch
• Store Footfall
• Lead Generation
• Website/Online Sales
• Offers & Promotions
• Monitor campaign performance, reach, engagement, leads and conversion.
• Coordinate with the agency/performance marketing team where applicable.

F. Content & Creative Coordination

• Prepare creative briefs for designers.
• Check creatives before publishing for correct:
• Product information
• Price/MRP
• Offer details
• Store location
• Contact details
• Brand logo
• Ensure no incorrect information is posted publicly.
• Maintain monthly content and campaign calendars.

3. Daily Responsibilities

• Check all social media accounts.
• Reply to customer comments and DMs.
• Post scheduled content.
• Monitor competitor activities.
• Identify trending audio, hashtags and content ideas.
• Coordinate with stores for product/collection photographs.
• Follow up on pending creative/video work.
• Monitor ongoing campaigns.
• Share important customer enquiries/leads with the concerned sales team.

4. Weekly Responsibilities

• Prepare next week's content calendar.
• Review social media performance.
• Conduct competitor analysis.
• Plan upcoming Reels and campaigns.
• Review influencer activities.
• Coordinate photoshoot requirements.
• Prepare weekly Social Media Performance Report.
• Review leads and enquiries with the sales team.

5. Monthly Responsibilities

• Prepare monthly Social Media Marketing Plan.
• Prepare campaign calendar for upcoming festivals/seasons.
• Analyse monthly growth and ROI.
• Prepare competitor benchmarking report.
• Prepare influencer performance report.
• Review paid advertising performance.
• Recommend new promotional campaigns.
• Set monthly targets for followers, reach, engagement, leads and sales.

6. Required Skills

• Strong knowledge of Instagram and Facebook.
• Excellent understanding of fashion/apparel social media marketing.
• Good knowledge of Reels and short-form video trends.
• Content writing and caption writing skills.
• Basic knowledge of Canva / Photoshop / video editing tools.
• Knowledge of Meta Business Suite and Meta Ads is preferred.
• Good photography/video content understanding.
• Influencer management skills.
• Good communication and coordination skills.
• Strong creative thinking.
• Analytical and result-oriented approach.

8. Qualification

Education: Graduate in Marketing, Mass Communication, Digital Marketing, Fashion Marketing or related field.

Experience: 2–5 years in Social Media / Digital Marketing, preferably in Garments, Fashion, Retail, Lifestyle or FMCG brands.

9. Expected Deliverables

The Social Media Manager will be responsible for ensuring:

More Visibility More Engagement More Enquiries More Store Footfall More Sales Stronger Brand

Suggested Monthly Target

• Consistent daily/weekly content posting
• Regular Reels and Stories
• Monthly campaign execution
• Influencer collaborations
• Increasing organic reach
• Increasing customer enquiries
• Supporting store sales through digital promotion
• Monthly performance dashboard and management report

10. Authority & Accountability

The employee will be accountable for the company's social media presence, content quality, campaign execution, customer engagement and achievement of assigned digital marketing KPIs.

All promotional content involving pricing, discounts, offers or major brand communication must be approved by the authorized management person before publication.