Social Media Manager

Job Title: Social Media Manager

Company Name: Codigix Infotech Pvt. Ltd.

Location: PCMC Metro Station Pimpri, Pune

Employment Type: Full-Time

Company Overview

Codigix Infotech Pvt. Ltd. is a fast-growing Digital Marketing Agency based in Pune, specializing in Social Media Management and SEO services for healthcare professionals and other industries. We help brands build strong online visibility, increase engagement, and drive real business results. Join our creative and collaborative team as we continue to expand our digital impact.

Job Summary

We are seeking a creative, strategic, and data-driven Social Media Manager with strong knowledge of content creation and social media platforms, where the primary focus is User-Generated Content (UGC). The ideal candidate will have hands-on experience managing social media accounts, building content strategies, executing campaigns, and engaging online communities to drive growth and brand trust.

Key Responsibilities

Social Media Strategy

Develop and execute social media strategies to increase brand awareness, engagement, and traffic across platforms including Instagram, Facebook, LinkedIn, Twitter, and YouTube.

UGC & Content Creation

Create and curate engaging UGC-driven content such as posts, reels, stories, videos, testimonials, and reviews.

Collaborate with design and content teams to ensure high-quality visuals and copy aligned with brand voice.

Content Calendar Management

Plan, manage, and maintain monthly content calendars aligned with marketing objectives and campaign timelines.

Community Management

Actively engage with followers by responding to comments, messages, and mentions.

Build and nurture a strong online community through proactive interaction.

Performance & Analytics

Monitor, analyze, and report on key performance metrics.

Use insights to optimize content strategies and improve campaign effectiveness.

Trend & Platform Analysis

Stay updated with the latest social media trends, platform updates, and best practices.

Implement innovative ideas to enhance engagement and reach.

Campaign & Ads Management

Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads.

Track ad performance and improve ROI through data-driven optimization.

Collaboration:

Work closely with marketing, design, and content teams to align social media activities with broader marketing goals.

Qualifications & Skills

Bachelors degree in Marketing, Digital Marketing, or a related field.

Minimum 2 years of hands-on experience in Social Media Management.

Strong understanding of content strategy, UGC, and social media algorithms.

Experience in running and optimizing paid social media and Google ad campaigns.

Excellent communication, analytical, and problem-solving skills.

Ability to manage multiple projects in a fast-paced environment.

Knowledge of PPC and social media marketing is an added advantage.

Benefits & Perks

Competitive salary with performance-based incentives.

Exposure to international clients.

Opportunity to learn and implement Semantic SEO, Topical Authority, and Entity-Based SEO.

Creative, collaborative, and growth-oriented work environment.

Career development and learning opportunities