Social Media Manager

Senior Social Media Strategist

Role Overview

We are looking for a Senior Social Media Strategist with 35 years of hands-on experience in digital marketing and social media management. The ideal candidate will own the end-to-end execution of social media strategies, including content creation, campaign management, publishing, community engagement, and performance optimization across multiple platforms.

Key Responsibilities

• Manage end-to-end content calendars for multiple clients across LinkedIn, Instagram, Facebook, X, YouTube, Pinterest, and other platforms.
• Translate social media strategies into clear and actionable creative briefs for designers, writers, and video editors.
• Oversee content creation and ensure captions, creatives, hashtags, links, and brand guidelines meet quality standards before publishing.
• Manage scheduling and publishing workflows, including platform-specific optimization and A/B testing of content hooks and copy.
• Execute and optimize paid and organic social media campaigns based on performance trends.
• Track and analyze metrics such as reach, engagement, CTR, conversions, and audience growth, and implement tactical improvements.
• Monitor competitors, social media trends, algorithm updates, and emerging platform features to identify growth opportunities.
• Manage community engagement and ensure timely responses across social media platforms.
• Act as the technical point of contact for social media platform management, campaign setup, scheduling tools, and troubleshooting.
• Manage multiple client accounts and deliverables simultaneously while maintaining quality and meeting deadlines.

Requirements

• Bachelor's degree in any discipline.
• 3–5 years of hands-on experience in Social Media Marketing/Digital Marketing.
• Strong understanding of social media platforms, algorithms, content formats, and publishing best practices.
• Experience with paid and organic social media campaigns and social media analytics.
• Strong content planning, creative briefing, copy optimization, and quality-control skills.
• Ability to independently work with ad managers, scheduling tools, CRM/analytics dashboards, and other digital marketing platforms.
• Strong analytical, communication, organizational, and problem-solving skills.
• Ability to manage multiple clients and high-volume deliverables with minimal supervision.
• A portfolio demonstrating social media execution and measurable performance results is preferred.
• Immediate joiners preferred.
• This is a full-time, on-site position.