Social Media Manager

About True Hope Foundation

True Hope Foundation is a crowdfunding and social-impact organisation dedicated to supporting NGOs, medical emergencies, animal welfare initiatives, disaster-relief operations, temples, old-age homes, and individuals facing difficult circumstances.

We are looking for an experienced and creative Social Media Manager who can strengthen our digital presence, communicate powerful human-interest stories, and develop content that inspires people to support meaningful causes.

Key Responsibilities

• Develop and execute social media strategies aligned with the organisation's fundraising and awareness objectives.
• Manage True Hope Foundation's presence across Instagram, Facebook, YouTube, LinkedIn, X, and other relevant platforms.
• Create monthly and weekly content calendars for campaigns, festivals, fundraising appeals, rescue stories, and impact updates.
• Write engaging captions, campaign stories, video scripts, donor messages, and social media copy.
• Coordinate with video editors, graphic designers, photographers, NGO partners, influencers, and the performance marketing team.
• Identify emotional and impactful stories that can be converted into high-performing social media content.
• Plan and execute reels, short videos, stories, carousels, live sessions, and community-engagement activities.
• Monitor comments, messages, campaign responses, and online conversations while ensuring timely and professional communication.
• Track social media performance, including reach, engagement, follower growth, video views, leads, and donations.
• Analyse content performance and recommend improvements based on platform insights and audience behaviour.
• Stay updated with social media trends, algorithm changes, viral formats, and content opportunities.
• Maintain consistent brand language, visual identity, accuracy, and sensitivity across all communications.
• Manage multiple fundraising campaigns and urgent content requirements simultaneously.
• Prepare weekly and monthly social media performance reports.

Required Skills and Qualifications

• Minimum 4 years of professional experience in social media management.
• Bachelor's degree in Marketing, Mass Communication, Journalism, Media Studies, or a related field.
• Strong understanding of Instagram, Facebook, YouTube, LinkedIn, and other social media platforms.
• Excellent English and Hindi writing and communication skills.
• Proven experience in content strategy, storytelling, copywriting, and community management.
• Ability to write emotionally compelling yet responsible fundraising content.
• Strong understanding of social media analytics and performance metrics.
• Experience in managing content calendars and coordinating with creative teams.
• Ability to work in a fast-paced environment and handle urgent campaigns.
• Strong attention to detail, especially regarding facts, names, donation appeals, and sensitive stories.

Preferred Experience

• Experience working with an NGO, crowdfunding platform, social-impact organisation, healthcare campaign, or animal-welfare organisation.
• Experience in influencer collaborations and paid-partnership content.
• Basic knowledge of Meta Ads, YouTube optimisation, Canva, and social media scheduling tools.
• Experience managing a team or coordinating with video editors, graphic designers, and content writers.
• A portfolio demonstrating successful social media campaigns, audience growth, and high-performing content.

What We Are Looking For

• The ideal candidate should be creative, compassionate, organised, and result-oriented. They must understand how to present sensitive stories with dignity while creating content that encourages people to take meaningful action.