Social Media Manager

We are hiring a Social Media Strategist to build and own our content strategy across Instagram, YouTube, and LinkedIn. You will be the sole owner of digital marketing for HomeShiksha this role covers both strategy and execution, including planning, video shoots, and editing so we're looking for someone who can take a content idea from concept through to a published, polished post. Role & responsibilities

Preferred candidate profile

• Build an integrated content strategy across Instagram, YouTube, and LinkedIn not three disconnected plans
• Adapt one core content idea into platform-specific formats, with the right tone and framing for each audience
• Identify what is already working on Instagram and translate that success into a YouTube and LinkedIn presence, including personal, founder-led storytelling for LinkedIn
• Plan and coordinate video shoots, and handle editing and post-production for Instagram, YouTube, and LinkedIn content
• Own a shared monthly content calendar across all platforms
• Track and report monthly KPIs (engagement rate, watch time, follower/profile growth) across platforms

Requirements

• Proven experience planning social media strategy (not only execution) across Instagram, YouTube, and LinkedIn
• Hands-on experience with video shooting and editing (reels, shorts, and long-form content)
• Strong understanding of platform-specific content behavior and audience intent
• Ability to manage a single brand voice consistently across multiple platforms
• Available for fractional/part-time engagement (a few hours per week)