Social Media Manager

Company Description:

Aufside Hospitality is a dynamic lifestyle and hospitality brand bringing together sport, food, entertainment, and community. We create high-energy spaces designed for fans, players, and communities to connect, celebrate, and create unforgettable experiences. With a growing portfolio of sports bars, cafés, and lifestyle destinations.

Position Overview:

We are looking for a creative and results-driven Social Media Manager to develop, manage, and execute our social media strategy. The ideal candidate will be responsible for building brand awareness, increasing engagement, growing our online community, and driving business results through social media platforms.

Key Responsibilities:

1. Develop and implement effective social media strategies aligned with company goals.
2. Manage company social media accounts, including LinkedIn, Instagram, Facebook, X, and other relevant platforms.
3. Create, curate, and publish engaging content, including posts, images, videos, reels, and stories.
4. Develop and maintain a monthly social media content calendar.
5. Research industry trends, competitors, hashtags, and audience preferences.
6. Monitor social media channels and respond to comments, messages, and customer interactions.
7. Collaborate with the marketing, content, and design teams to develop creative campaigns.
8. Track social media performance using analytics tools and prepare regular performance reports.
9. Identify opportunities to increase followers, engagement, reach, and brand visibility.
10. Stay up to date with social media trends, platform updates, algorithms, and best practices.
11. Support paid social media campaigns and coordinate with advertising teams when required.
12. Measure campaign performance and recommend improvements based on data and insights.

Requirements:

1. Bachelor's degree in marketing, Communications, Business, or a related field is preferred.
2. Proven experience as a Social Media Manager, Social Media Executive, or in a similar role.
3. Strong knowledge of major social media platforms and their best practices.
4. Excellent written and verbal communication skills.
5. Strong content creation and storytelling abilities.
6. Basic knowledge of social media analytics and reporting.
7. Experience with tools such as Canva, Meta Business Suite, Hootsuite, Buffer, or similar platforms is an advantage.
8. Creative thinking with strong attention to detail.
9. Ability to manage multiple projects and meet deadlines.

Key Skills:

Social Media Strategy

Content Creation

Copywriting

Community Management

Social Media Analytics

Digital Marketing

Brand Management

Trend Research

Campaign Management

Communication & Creativity

Success Metrics