Social Media Manager

Title: Social Media Manager

Department: Marketing

Location: Bandra, Mumbai

Experience: Job 5-7 Years

Industry: (Beauty, Wellness, Retail, or D2C preferred)

Key Responsibilities

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
• Create and manage monthly content calendars aligned with brand campaigns and business objectives.
• Coordinate with designers, photographers, and content creators to produce engaging content. • Plan and manage reels, videos, stories, posts, and user-generated content (UGC).
• Monitor social media trends and identify opportunities for viral and trending content.
• Manage community engagement by responding to comments, messages, and reviews promptly.
• Collaborate with influencers, creators, and brand partners for campaigns and promotions.
• Track social media performance using analytics tools and provide actionable insights.
• Coordinate with the Performance Marketing team to support paid campaigns and product launches.
• Ensure brand consistency across all digital communication channels. Required Skills
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and other social platforms. • Experience with content planning and social media management tools.
• Knowledge of social media analytics and reporting.
• Excellent copywriting, communication, and storytelling skills.
• Basic understanding of graphic design and video content creation.
• Strong organizational and project management abilities.