Social Media Manager

Designation - Social Media Manager

Experience: 8+ years

Role Overview

We are looking for an experienced Social Media Manager to drive the brand's always-on social presence, social campaigns, content marketing initiatives, and influencer & advocacy programs. The role requires a strong understanding of social platforms, content ecosystems, digital culture, and emerging trends to help build an engaging and impactful brand presence.

Key Responsibilities

• Manage the brand's presence across social media platforms, including Instagram, Facebook, YouTube, X, and emerging channels.
• Own and oversee the always-on social media charter in collaboration with creative, content, and social agencies.
• Execute social-first campaigns and content initiatives aligned with brand and business objectives.
• Manage the Influencer & Advocacy (I&A) program, including influencer identification, partnerships, creator collaborations, employee advocacy, and performance tracking in collaboration with agencies.
• Work closely with PR and Corporate Communications team to amplify key narratives, announcements, and reputation-building initiatives through social channels.
• Partner with agencies to develop and deliver engaging content, ensuring consistency in brand voice, quality, and timeliness.
• Develop content plans and social calendars, balancing brand storytelling, cultural relevance, engagement, and business goals.
• Continuously monitor social trends, platform changes, creator ecosystems, and consumer conversations to identify opportunities and optimize performance.
• Analyse campaign and platform performance, derive actionable insights, and recommend improvements based on data and learnings.
• Coordinate with cross-functional teams including Brand, PR, Corporate Communications, Creative, and Performance Marketing.

Desired Candidate Profile

• 8+ years of experience in Social Media, Content Marketing, Digital Marketing, or related roles.
• Strong understanding of all major social media platforms, content formats, platform algorithms, and social best practices.
• Proven experience managing always-on social media programs and integrated social campaigns.
• Hands-on experience with Influencer Marketing and Advocacy programs.
• Strong content judgment with the ability to identify what resonates with audiences and what drives engagement.
• Analytical mindset with experience leveraging social listening, insights, and performance data to drive decisions.
• Experience managing agency partners and multiple stakeholders.
• Strong communication and collaboration skills.
• Preferred: Experience in B2C lifestyle brands.
• Good to have: Hospitality, travel, leisure, or tourism experience, either on the brand side or through an agency.

Key Success Factors

• Strong content and storytelling sensibility.
• Deep understanding of social culture and emerging trends.
• Ability to identify what's working, what's not, and translate learnings into action.
• Strong stakeholder management across agencies, PR, Corporate Communications, and internal teams.
• A proactive, hands-on approach with strong execution capabilities.