Social Media Manager

Social Media Manager Job Title: Growth Marketing Manager (Performance Marketing) Job Location: Sector 82 Mohali. Academic or Trade Qualifications:

• 2+ years of experience in performance marketing with a proven track record of success in driving user acquisition and ROI through paid advertising campaigns.
• Deep expertise in multiple third-party digital ad platforms, including Google Ads, Facebook Ads, and programmatic advertising.
• Strong analytical skills and experience with data visualization tools (e.g., Google Analytics).
• Good communication, presentation, and collaboration skills.
• Strategic thinking and problem-solving skills.
• Passion for data-driven marketing and staying ahead of industry trends.

• Experience managing performance marketing budgets.
• Knowledge of user acquisition channels beyond paid advertising (e.g., SEO, content marketing, affiliate marketing).
• Experience working with programmatic platforms.
• Experience in a fast-paced, startup environment.

• Develop and execute performance marketing campaigns across multiple
  third-party ad platforms aligned with business objectives.
• Build and optimize targeted audience segments across platforms to reach ideal
  customers.
• Manage campaign budgets and bidding strategies to ensure efficient ad spend
  and maximize ROI.
• A/B test and continually optimize campaigns for improved performance and conversion rates. Analyze campaign data and generate comprehensive reports to identify insights and opportunities for improvement.
• Growth Strategy: Identify and evaluate new and emerging performance marketing channels and tactics.
• Identify and evaluate new and emerging performance marketing channels and tactics.
• Recommend and implement growth strategies to scale user acquisition and engagement.
• Collaborate with cross-functional teams (product, development, and design) to ensure alignment of marketing campaigns with product offerings and user experience.
• Stay up-to-date on industry trends and best practices in performance marketing and third-party ad platforms.
• Regularly present campaign performance data and insights to stakeholders.
• Proactively communicate campaign status and potential challenges to leadership teams.
• Develop and maintain strong relationships with third-party advertising partners.

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