Social Media Manager

Job Summary

We are looking for a Manager - Social Media to help shape, scale and develop new social media initiatives to drive organic leads for current and new programs across a portfolio of 8 partner universities.

Responsibilities

• Ideate, create, and publish engaging school-approved content on program social media pages
• Closely monitor user engagement on all program pages and interact with prospects via comments to drive conversions
• Identify new opportunities and develop new social media initiatives to drive organic leads for current and new programs
• Liaise with writers and designers to develop content, whenever required
• Collaborate with the global product marketing team to ensure that the messaging on social media pages is in line with the school/program messaging and guidelines
• Analyze, review, and report the effectiveness of organic efforts to maximize results
• Undertake user sentiment analysis for all senior executive programs and report them to internal/external stakeholders on a regular basis
• Stay up-to-date with new digital technologies and social media best practices

Qualifications

• Bachelor's degree in either marketing, business, or a related field

Skills

• Social media marketing
• Hootsuite
• ORM
• Social media strategist
• web traffic metrics
• project management tools
• time zone flexibility
• written and verbal communication skills
• ownership of projects and being self-motivated with a creative bent of mind