Social Media Manager

Key Responsibilities:

• Develop and execute social media strategies aligned with business goals.
• Create and manage educational and promotional content, including posts, reels, videos, and infographics.
• Manage Instagram, Facebook, LinkedIn, and YouTube.
• Plan and maintain monthly content calendars.
• Coordinate with design, academic, and marketing teams.
• Monitor trends, competitors, and audience engagement.
• Track analytics, prepare performance reports, and optimize campaigns.
• Manage social media promotions and paid campaigns when required.

Requirements:

• Bachelors degree in Marketing, Communications, Media, or related field.
• 3-6 years of social media management experience, preferably in EdTech.
• Strong knowledge of Instagram, Facebook, LinkedIn, and YouTube.
• Experience with Meta Business Suite or similar tools.
• Basic Canva/Photoshop/video editing skills preferred.
• Strong communication, creativity, and analytical skills.
• Personal laptop is mandatory.