Social Media Manager

Social Media Manager

Experience: 5+ Years

Location: Gurugram

Employment Type: Full-Time

Industry: Interior / Architecture / Art / Luxury Lifestyle / Design

Job Summary

We are looking for an experienced and creative Social Media Manager with 5+ years of experience to lead and execute the brands social media strategy, content creation and day-to-day digital presence.

The ideal candidate should have strong experience in Instagram management, premium/luxury brand communication, content planning, Reels, photography/video coordination, copywriting, influencer collaborations and social-media analytics.

The candidate must have a strong visual sense and the ability to maintain premium, editorial and art-led brand identity across all social-media platforms.

Key Responsibilities

• Create and manage monthly content calendars aligned with product launches, collections, festivals, campaigns and brand priorities.
• Plan weekly content across Reels, carousels, static posts and Stories.
• Develop creative concepts, references, mood boards, scripts and shot lists.
• Maintain premium, sophisticated, editorial and art-led visual language.
• Coordinate photoshoots involving products, props, locations, artists, models and production timelines.
• Edit Reels, videos and images and prepare layouts, covers, captions and on-screen text.
• Write engaging captions, hooks, CTAs, hashtags and product information in brand tone.
• Schedule and publish approved content consistently and accurately.
• Manage Instagram profile hygiene, including bio, links, highlights, covers, pinned posts and contact details.
• Create regular Stories covering processes, styling, new arrivals, launches, press coverage and customer-generated content.
• Respond to comments and DMs professionally and redirect genuine sales enquiries to the appropriate team.
• Build relationships and engagement with interior designers, architects, stylists, artists, publications and relevant creators.
• Identify and recommend influencer collaborations, gifting, UGC and creator opportunities.
• Coordinate with artists, photographers, designers, website team and advertising manager.
• Provide suitable creatives and recommendations to the advertising manager for paid campaigns.
• Identify high-performing organic content that can be promoted through paid advertising.
• Track reach, engagement, saves, shares, follower growth, profile visits, website clicks and enquiries.
• Prepare a concise monthly performance report with insights, learnings and recommendations for the following month.
• Monitor social-media trends, competitors and industry developments while ensuring that only relevant trends are adapted to brand identity.
• Maintain an organised content bank containing raw footage, photographs, edited assets, product information and approved content.
• Take complete ownership of social-media timelines, follow-ups, publishing accuracy and overall social-media readiness.

Candidate Profile

• 5+ years of relevant experience in Social Media Management, Digital Marketing, Content Marketing or a similar role.
• Strong hands-on experience managing Instagram and other social-media platforms.
• Experience in premium, luxury, interior design, architecture, art, fashion, lifestyle or creative brands will be preferred.
• Strong understanding of Instagram Reels, Stories, carousels, content formats and engagement strategies.
• Good knowledge of content creation, photography/video coordination and basic editing.
• Strong copywriting and communication skills with an excellent understanding of brand tone and storytelling.
• Creative mindset with strong aesthetic judgement and attention to detail.
• Experience in influencer/creator collaborations and UGC campaigns.
• Ability to analyse social-media performance and convert insights into actionable strategies.
• Strong coordination, organisation, follow-up and time-management skills.
• Ability to work independently and take ownership of social-media activities from concept to execution.

Preferred Skills

Instagram | Social Media Strategy | Content Planning | Reels | Content Creation | Copywriting | Influencer Marketing | UGC | Photography & Video Coordination | Canva/Adobe Tools | Social Media Analytics | Brand Storytelling | Luxury Branding | Digital Marketing

Education

Bachelor’s degree in Marketing, Mass Communication, Journalism, Digital Marketing, Advertising, Design or a related field preferred.

Apply at: [email removed]