Social Media Manager
Blue Moon Marketing · Gurugram · onsite · Posted 61d ago
About a minute. You'll make an account on the way through.
About this role
Location: Hybrid ( Gurgaon)
Reporting to: Account Manager
Department: Social Media / Digital Marketing
Employment Type: Full time
Role Overview:aAs a Social Media Manager, you will be responsible for developing, implementing, and managing our clients social media strategies to increase brand awareness, engagement, and leads. You'll work closely with design, content, and strategy teams to deliver high-impact campaigns tailored to both Australian and Indian audiences.
Key Responsibilities:Strategy & Planning● Develop and execute multi-platform social media strategies aligned with brand goals.
● Conduct competitor and audience analysis to craft targeted content strategies for different regions.
● Plan and manage monthly content calendars across platforms.
Content Creation & Coordination● Coordinate with the design and content teams to create visually appealing and engaging content (static, video, Reels, Stories, etc.).
● Write compelling copy and captions tailored to each platform and audience segment.
● Ensure content aligns with brand voice and client goals.
Platform Management● Manage and grow accounts across platforms: Instagram, Facebook, LinkedIn, YouTube, X (Twitter), Pinterest, and TikTok (if relevant).
● Schedule and post content using social media tools like Hootsuite, Buffer, Later, or native platforms.
● Monitor posting schedules, time zones, and local cultural sensitivities.
Community Management● Respond to messages, comments, and inquiries promptly in a professional tone.
● Manage online reputation and escalate customer concerns when needed.
● Foster online community engagement through interactive posts and timely replies.
Analytics & Reporting● Track KPIs such as reach, engagement, CTR, growth, conversions, and ROI.
● Use tools like Meta Business Suite, LinkedIn Analytics, Google Analytics, etc., to generate reports.
● Present insights and recommendations in weekly/monthly client review meetings.
Campaign Management● Collaborate with performance marketing teams on paid campaigns (boosted posts, lead gen, brand awareness).
● A/B test creatives and formats to optimize performance.
● Monitor ad spend and campaign performance (organic and paid).
Cross-functional Collaboration● Work closely with SEO, design, video, and content teams.
● Collaborate with Australian and Indian teams to maintain brand consistency and cultural relevance.
● Coordinate with clients for approvals, feedback, and updates.
Required Skills & Experience:
● 3–6 years of experience in social media management, preferably in a digital agency.
● Strong understanding of Australian social media trends, user behaviors, and content formats.
● Proven portfolio of successful campaigns and account growth.
● Proficiency in tools like Canva, Publer, Adobe Suite, Meta Business Suite, Buffer, Hootsuite, Google Analytics.
● Excellent written and verbal communication skills in English.
● Time-zone flexibility to coordinate with both Australian and Indian teams.
● Understanding of influencer marketing and UGC trends is a plus.
Preferred Qualifications:● Bachelor's degree in Marketing, Communications, Media, or related field.
● Certifications in social media/digital marketing (Meta Blueprint, HubSpot, Google Digital Garage, etc.).
● Creative thinking with a keen eye for design and storytelling.
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