Social Media Manager
Astro Coach · Remote · remote · Posted 62d ago
About a minute. You'll make an account on the way through.
About this role
Job Description
Position: Social Media Manager
Department: Marketing
Employment Type: Full-Time
Role Overview
We are looking for a creative and performance-driven Social Media Manager to manage and grow our presence across key social platforms. The role will be responsible for content planning, execution, engagement, campaign coordination, and performance tracking.
Key Responsibilities
* Develop and execute the monthly social media content calendar.
* Manage platforms including Instagram, Facebook, LinkedIn, YouTube, X and other relevant channels.
* Coordinate with designers, video editors, content writers and marketing teams for creatives.
* Write engaging captions, posts, reels concepts and campaign communication.
* Manage day-to-day posting, scheduling and community engagement.
* Track trends, competitors and opportunities for timely content.
* Increase reach, engagement, followers and organic visibility.
* Support social media campaigns for webinars, events, launches, lead generation and promotions.
* Monitor comments, messages and audience responses.
* Track performance using platform analytics and prepare regular reports.
* Identify high-performing content and continuously optimize the social strategy.
* Maintain brand consistency across all social channels.
Required Skills
* Strong understanding of social media strategy and content marketing.
* Hands-on experience with Instagram, LinkedIn, Facebook and YouTube.
* Good copywriting and communication skills.
* Understanding of Reels, Shorts, video content and current social trends.
* Familiarity with tools such as Canva, Meta Business Suite, LinkedIn, scheduling and analytics tools.
* Basic understanding of paid social media campaigns is preferred.
* Strong coordination, planning and execution skills.
Experience
7+ years of relevant experience in Social Media Management, Digital Marketing or Content Marketing.
Key KPIs
* Engagement Rate
* Reach & Impressions
* Follower Growth
* Content Performance
* Website/Lead Traffic from Social Media
* Campaign Performance
* Posting Consistency & Turnaround Time
Preferred: Candidates who can combine creative content thinking with a performance and lead-generation mindset.
Sourced from naukri