Social Media Manager

Job description:

Job Title:

Social Media Manager

Experience:

5+ Years

Location:

Chennai (On-site)

Employment Type:

Full-Time

About the Role

We are looking for a creative and data-driven Social Media Manager to lead our brand's social media presence across multiple digital platforms. The ideal candidate should have over 5 years of hands-on experience in developing social media strategies, creating engaging content, managing online communities, running paid campaigns, and analyzing campaign performance. This role requires someone who can strengthen brand awareness, drive audience engagement, and support business growth through innovative social media initiatives.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with business goals.
• Manage and grow the company's presence across LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and other relevant platforms.
• Plan, create, and publish engaging content including posts, videos, reels, stories, and campaigns.
• Collaborate with the design, marketing, HR, and business development teams to produce high-quality digital content.
• Monitor social media trends, competitor activities, and emerging technologies to keep the brand relevant.
• Manage social media calendars and ensure consistent posting schedules.
• Build and engage online communities by responding to comments, messages, and customer queries promptly.
• Plan and execute paid social media advertising campaigns to generate leads and increase brand visibility.
• Track campaign performance using analytics tools and prepare weekly/monthly performance reports.
• Optimize campaigns based on engagement metrics, reach, conversions, and ROI.
• Coordinate with influencers, brand ambassadors, and external agencies for promotional activities.
• Support employer branding initiatives, recruitment campaigns, and corporate communications.
• Ensure all content aligns with the company's branding guidelines and marketing objectives.

Required Skills

• Strong expertise in LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and emerging social media platforms.
• Experience with social media management tools such as Hootsuite, Buffer, Sprout Social, or Meta Business Suite.
• Knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and social media advertising.
• Excellent copywriting and storytelling skills.
• Strong understanding of social media algorithms, audience targeting, and engagement strategies.
• Experience with Canva, Adobe Creative Suite, or other creative tools.
• Knowledge of Google Analytics, social media insights, and performance reporting.
• Strong analytical and problem-solving abilities.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• Certifications in Digital Marketing, Social Media Marketing, Meta Blueprint, Google Analytics, or LinkedIn Marketing are an added advantage.
• Experience working in IT Services, SaaS, Education, or Technology companies is preferred.

Key Competencies

• Social Media Strategy
• Content Planning & Creation
• Community Management
• Paid Social Media Campaigns
• Brand Building
• Influencer Marketing
• Campaign Analytics & Reporting
• Creative Thinking
• Communication & Collaboration
• Time Management

Why Join Us?

• Opportunity to build and grow a global brand.
• Work on innovative digital marketing campaigns.
• Collaborative and growth-oriented work environment.
• Continuous learning and professional development opportunities.

Work Location: In person