Social Media Manager

1. Social Media Strategy
Develop monthly content strategies aligned with business goals.
Research industry trends, competitors, and audience behavior.
Plan campaigns for product launches, sales, and brand awareness.
2. Content Planning & Management
Create monthly content calendars.
Plan reels, posts, stories, carousels, and lives.
Ensure content matches the brand's tone and identity.
Coordinate timely posting across platforms.
3. Content Creation, Photography & Videography
Shoot high-quality reels for Instagram and other platforms.
Click product, lifestyle, and behind-the-scenes photographs.
Direct and capture content during shoots.
Ensure visuals align with the brand aesthetic.
Coordinate with photographers/videographers when required.
4. Creative Direction
Ideate content concepts and hooks.
Review and approve edits before publishing.
5. Influencer Marketing
Identify creators, manage outreach, negotiations, barter/paid collaborations and ROI tracking.
6. Community Management
Respond to comments and DMs, engage followers and partner brands professionally.
7. Social Media Growth
Increase followers organically, improve engagement, create shareable content and optimize posting times.
8. Analytics & Reporting
Track Reach, Impressions, Engagement Rate, Follower Growth, Website Clicks, Saves, Shares and Reel Views.
Prepare weekly/monthly reports and recommend improvements.
9. Trend & Market Research
Stay updated with platform trends, competitor activity and emerging content opportunities.
10. Campaign Execution
Execute giveaways, festive campaigns, launches and coordinate with marketing teams.
11. Brand Reputation
Maintain consistent branding, brand voice and monitor customer sentiment.