Social Media Manager

Key Responsibilities:

• Own and manage the brand's Instagram presence with a focus on audience growth, engagement, and content performance.
• Develop creative content strategies that make educational content engaging, relatable, and appealing to the younger generation.
• Plan and execute content for Instagram, including Reels, Stories, Posts, Carousels, and Live sessions.
• Repurpose and adapt content across other social media platforms such as Facebook, LinkedIn, X, and YouTube, as required.
• Coordinate with Academic, Production, Design, Editing, and Marketing teams for content planning and timely execution.
• Monitor content performance using platform analytics and share actionable insights to improve reach, engagement, and follower growth.
• Plan and maintain content calendars for campaigns, product launches, events, and academic initiatives.
• Stay updated with Instagram trends, platform algorithms, memes, and emerging content formats to keep the brand relevant.
• Conduct A/B testing and implement data-driven optimisation strategies.

Required Skills:

• Strong understanding of Instagram growth strategies, content planning, analytics, and audience engagement.
• A highly creative mindset with the ability to connect educational content with Gen Z and young learners' psychology, interests, and digital consumption patterns.
• Strong storytelling and content ideation skills, with an eye for trends, memes, and viral content formats.
• Experience managing Instagram accounts, preferably in the EdTech industry.
• Good understanding of other major social media platforms and cross-platform content distribution.
• Excellent project management and cross-functional coordination skills.
• Proficiency in Excel/Google Sheets and social media management tools.
• Strong analytical mindset with the ability to optimise content based on performance metrics.