Social Media Manager

Social Media & Marketing Manager - Jarma Wellness

Company: Jarma Wellness LLP
Location: Mumbai / Pune
Employment Type: Full-time
Experience: 2-4 years
Reporting To: Founder / Business Head

Key Responsibilities

1. Social Media Management

• Develop and execute the social media strategy for Jarma Wellness.
• Manage Instagram, LinkedIn, YouTube and other relevant platforms.
• Create monthly content calendars aligned with business objectives.
• Develop engaging content around:
• Children's health
• Vision and eye health
• Mental health and emotional well-being
• School wellness
• Nutrition and lifestyle
• Parenting
• Preventive healthcare
• Health awareness campaigns
• Jarma Wellness programs and initiatives
• Monitor comments, messages, engagement and audience sentiment.
• Stay updated with social media trends, formats, algorithms and emerging platforms.

2. Content Development

• Develop concepts and briefs for Reels, carousels, static posts, stories, blogs and videos.
• Write or oversee captions, scripts, hooks and social media copy.
• Convert medical/healthcare information into simple, engaging and parent-friendly communication.
• Work with doctors, psychologists, optometrists and healthcare professionals to develop expert-led content.
• Build a strong library of evergreen health and wellness content.

3. Video & Reels

• Develop a strong short-form video strategy for Instagram and YouTube Shorts.
• Identify trending formats that can be adapted appropriately for healthcare.
• Coordinate with videographers, editors and internal experts for video production.
• Develop scripts, hooks and storyboards for educational and promotional videos.
• Help build Jarma Wellness's expert-led video/podcast presence.

4. Digital Marketing & Lead Generation

• Plan and execute digital marketing campaigns for Jarma Wellness services.
• Generate leads from schools, corporates, parents and other target audiences.
• Work on Meta Ads, Google Ads and other relevant digital channels.
• Develop landing-page/content requirements for campaigns.
• Track leads, conversions and campaign ROI.
• Work closely with the business development team to align marketing campaigns with sales objectives.

5. Brand Building

• Maintain consistency in Jarma Wellness's brand identity and communication.
• Develop campaigns that establish Jarma Wellness as a trusted authority in children's preventive healthcare and wellness.
• Identify opportunities for PR, collaborations, influencer partnerships and health awareness campaigns.
• Develop thought-leadership content featuring the founders and subject-matter experts.
• Promote Jarma Wellness's achievements, partnerships, programs and impact stories.

6. Website & SEO

• Coordinate website content updates.
• Develop ideas for blogs and SEO-driven health content.
• Work with SEO/content agencies or freelancers where required.
• Track website traffic, keyword performance and lead-generation performance.
• Improve organic visibility for relevant healthcare and school wellness searches.

7. Analytics & Reporting

• Track social media and digital marketing KPIs on a monthly basis.
• Prepare regular reports covering:
• Reach
• Impressions
• Engagement
• Followers
• Video views
• Leads
• Website traffic
• Cost per lead
• Conversion rates
• Analyse what content performs best and continuously optimise the strategy.
• Present actionable recommendations to management.

Key Performance Indicators (KPIs)

The candidate will be evaluated on:

• Growth in relevant social media audience
• Engagement rate and content performance
• Reel/video reach and views
• Qualified leads generated through digital channels
• Website traffic and organic growth
• Campaign ROI
• Brand visibility and awareness
• Consistency and quality of content
• Growth of Jarma Wellness's expert/authority positioning
• Successful execution of campaigns and marketing initiatives

Desired Skills

• Excellent written and verbal communication skills.
• Strong understanding of Instagram and LinkedIn.
• Excellent knowledge of Reels, short-form video and social media trends.
• Good copywriting and storytelling skills.
• Understanding of Meta Business Suite and digital advertising.
• Basic knowledge of Google Analytics, Google Ads and SEO.
• Ability to analyse social media and marketing data.
• Strong creative thinking and ability to develop new content ideas.
• Ability to simplify complex healthcare information.
• Project management and coordination skills.
• Ability to work independently and meet deadlines.

Preferred Qualifications

• Bachelor's degree in Marketing, Mass Communication, Digital Marketing, Business, Communications or a related field.
• 36 years of relevant experience in social media/digital marketing.
• Experience with healthcare, wellness, education, child-focused brands, hospitals, clinics or consumer health brands will be an advantage.
• Experience managing professional/expert-led social media profiles is preferred.
• Experience with Canva, CapCut/Premiere Pro or similar tools will be an advantage.