Social Media Manager

Company Description Digital Wolf is a dynamic digital marketing agency focused on helping businesses grow and succeed in the online landscape. The team is driven by innovation and a passion for creating meaningful results through tailored digital strategies. Using cutting-edge technology and data-informed approaches, Digital Wolf designs solutions that address each client's unique goals. With a strong customer-centric mindset, the company emphasizes collaboration, transparency, and long-term partnerships that support professional growth for its team members.

Role Description The Social Media Manager is a full-time, on-site role based in Kolkata, responsible for planning, executing, and optimizing social media campaigns across multiple platforms. In this position, the Social Media Manager will create and curate engaging content, manage posting schedules, and monitor audience engagement and trends. The role includes collaborating with marketing and design teams to align social media activities with broader campaign goals and brand voice. Day-to-day responsibilities also involve analyzing performance metrics, implementing social media optimization (SMO) best practices, responding to audience interactions, and preparing reports and insights for continuous improvement.

Key Responsibilities

1. Content Calendar Management

• Develop and maintain monthly organic social media content calendars.
• Plan content according to brand objectives, audience interests, campaigns and relevant trends.
• Ensure a healthy mix of reels, static posts, carousels, stories and other relevant formats.
• Maintain a consistent posting schedule across platforms.

2. Content Ideation & Scripting

• Generate fresh, engaging and platform-relevant content ideas.
• Write or oversee scripts for reels and short-form video content.
• Adapt content ideas according to different brands, audiences and communication styles.
• Stay updated with social media trends, formats, hooks and content styles.

3. Shoot Planning & Coordination

• Plan and coordinate social media shoots.
• Prepare shoot requirements, references, scripts and shot lists.
• Coordinate with clients, talent, photographers/videographers and internal teams to ensure smooth execution.
• Visit and coordinate at shoot locations when required to oversee the shoot and ensure the planned content is captured as per the brief.
• Ensure the required content is captured according to the planned calendar.

4. Coordination with Design & Editing Teams

• Work closely with graphic designers and video editors to streamline content production.
• Share clear briefs, references, scripts and creative requirements.
• Follow up on deliverables and ensure content is completed within deadlines.
• Review creatives and videos before publishing and coordinate necessary revisions.

5. Social Media Publishing & Management

• Schedule and publish approved content across relevant social media platforms.
• Ensure captions, hashtags, tags, thumbnails, formats and publishing details are properly optimised.
• Maintain consistency in brand tone, visual identity and communication.
• Ensure there are no gaps or delays in the content calendar.

6. Performance Tracking & Analytics

• Track organic social media performance on a regular basis.
• Monitor key metrics such as reach, impressions, engagement, video views, watch time, profile visits, follower growth and other relevant KPIs.
• Identify which content formats, topics and creative approaches are performing well.
• Use performance insights to improve upcoming content calendars.

7. Monthly Reporting

• Prepare detailed monthly organic social media performance reports.
• Present key performance highlights, challenges, learnings and content insights.
• Compare performance with previous months and identify growth opportunities.
• Provide actionable recommendations for the next month's content strategy.

Qualifications

• 2–3+ years of experience in social media management.
• Strong understanding of organic social media marketing.
• Experience in creating and managing content calendars.
• Good scripting and copywriting skills.
• Ability to develop engaging and platform-specific content ideas.
• Experience coordinating shoots and creative production.
• Strong coordination skills with designers, editors and other creative teams.
• Comfortable working with deadlines and managing multiple content requirements simultaneously.
• Good understanding of Instagram, Facebook, YouTube and LinkedIn.
• Ability to understand social media analytics and derive actionable insights.
• Strong communication and organisational skills.
• A good eye for content quality, trends and audience behaviour.

Important

This role will focus exclusively on organic social media management. Paid advertising/media buying is not a core responsibility of this position.