Social Media Manager

Job Title Social Media Manager
Company: Vidalife Pharma
Brand: NutraStore
Experience: 4 to 6 Years
Employment: Full-Time
Renumeration: 5 LPA to 7.8 LPA (depending on experience)
About the Role
Vidalife Pharma is looking for a Social Media Manager to manage the day-to-day social media activities for NutraStore.
The role will focus on content planning, execution, community engagement, social media trends, and performance tracking across platforms, with a strong focus on short-form video content.
Key Responsibilities
Manage NutraStores social media channels and day-to-day content activities.
Plan and maintain the monthly social media content calendar.
Coordinate with creative, content, design, video, and influencer teams for timely execution.
Develop content briefs and contribute ideas for Reels, posts, stories, and other social formats.
Stay updated with relevant social media trends, formats, and conversations.
Manage publishing, captions, hashtags, tagging, and content scheduling.
Monitor comments, messages, and audience interactions and ensure timely responses.
Coordinate influencer and creator content in line with the social media calendar.
Track social media performance and prepare regular reports with key insights.
Identify opportunities to improve engagement, reach, and overall content performance.
Ensure all communication follows NutraStores brand guidelines and applicable health/nutraceutical communication requirements.
Candidate Profile
4 to 6 years of experience in social media management or digital marketing.
Experience managing social media accounts for consumer-facing brands.
Good understanding of Reels, Stories, and other short-form content formats.
Strong knowledge of social media trends and audience behaviour.
Good communication and coordination skills.
Comfortable working with creative, content, influencer, and marketing teams.
Basic understanding of social media analytics and performance metrics.
Experience in nutraceuticals, wellness, healthcare, fitness, FMCG, or D2C will be an advantage.
If you're a creative and results-driven Social Media Manager we'd love to hear from you!
Call us on [phone removed] or Send your resume on [email removed]