Social Media Manager Sports

Company Description

Loud Labs is an innovative media company specializing in creating engaging content for diverse digital platforms. With a focus on staying at the forefront of social storytelling, we drive meaningful conversations and connect audiences with high-impact visuals and narratives. Our team thrives on creativity, collaboration, and a passion for bringing fresh perspectives to the digital landscape. By leveraging cutting-edge tools and strategies, Loud Labs continues to redefine the boundaries of content creation and digital engagement.

About the Role

We are looking for a Social Media Manager with strong experience in sports media and digital content management to manage and grow social media presence across platforms such as Instagram, Facebook, YouTube, X, and other relevant digital platforms.

The ideal candidate should have hands-on experience working with sports brands, teams, leagues, sports media, athletes, or sports-focused digital platforms and understand how sports audiences consume and engage with content.

Key Responsibilities

• Manage the day-to-day social media presence across Instagram, Facebook, YouTube, X and other relevant platforms.
• Develop and execute platform-specific content and social media strategies for sports audiences.
• Plan and manage content calendars around matches, tournaments, announcements, campaigns, and key sporting moments.
• Work closely with the content, creative, video, and platform teams to ensure timely publishing.
• Identify opportunities to create real-time, trending, and reactive sports content.
• Monitor social media trends, sports conversations, fan behaviour, and competitor activity.
• Manage publishing, captions, hashtags, tagging, metadata, thumbnails, and other platform-specific requirements.
• Track and analyse performance metrics such as reach, engagement, views, watch time, retention, CTR, follower growth, and overall content performance.
• Use analytics to identify what is working and continuously optimise the content strategy.
• Support the growth of YouTube and social media channels through content optimisation and audience development.
• Coordinate with internal teams during live matches, tournaments, events, and major sporting moments to ensure real-time content execution.
• Stay updated with platform algorithms, emerging formats, sports trends, and digital audience behaviour.

Requirements

• 2–5 years of experience in social media management, preferably within sports media, sports entertainment, sports teams, leagues, or digital media.
• Hands-on experience managing multiple social media platforms, particularly Instagram, Facebook, YouTube and X.
• Strong understanding of sports content, fan communities, and sports audiences.
• Experience managing social media for a sports property, sports media brand, team, league, athlete, or similar organisation will be highly preferred.
• Strong understanding of content strategy, platform algorithms, social media analytics, and audience growth.
• Comfortable working in a fast-paced environment, especially during live matches and sporting events.
• Strong communication, coordination, and organisational skills.
• Good understanding of Google Analytics, YouTube Analytics, Meta Business Suite/Insights, or similar analytics tools is preferred.
• Strong interest in and knowledge of sports and digital media.

What We're Looking For

Someone who doesn't just post content, but understands why a piece of sports content will work on Instagram versus YouTube or X, knows how to react to live sporting moments, and can use data and audience behaviour to continuously improve performance.