Social Media Manager | Brand Manager -D2C / Beauty / FMC

We are hiring for the brand - VOKKA Perfumes

Key Responsibilities

• Lead and manage the overall Social Media Department and team.
• Develop and execute social media strategies aligned with brand objectives.
• Manage Instagram, Facebook, YouTube and other relevant social platforms.
• Plan and manage monthly content calendars, campaigns and launches.
• Drive creative content ideas including Reels, posts, stories, videos and social campaigns.
• Monitor social media trends, viral formats, trending sounds and audience behaviour.
• Coordinate with creative, content, influencer and marketing teams for campaign execution.
• Ensure consistent brand communication, tone and visual identity across platforms.
• Track and analyze reach, engagement, followers, traffic and overall social media performance.
• Prepare regular performance reports and identify opportunities for growth.
• Manage timelines, priorities and deliverables across the social media team.
• Develop initiatives to increase brand awareness, engagement and community growth

Preferred candidate profile

• 3-8 years of experience in Social Media / Digital Marketing / Brand Management.
• Experience managing social media for a D2C, Beauty, Perfume, FMCG, Fashion or Lifestyle brand is preferred.
• Strong understanding of Instagram, Reels, content trends and social media growth.
• Proven ability to manage a team and take ownership of the complete social media function.
• Strong creative thinking, communication and analytical skills.