Social Media Manager (B2C)

• Develop and lead social media strategies for B2C brands across relevant platforms.
• Build content strategies, monthly content calendars, campaigns, and platform-specific ideas.
• Translate brand objectives into engaging, culturally relevant, and trend-driven content .
• Lead brand storytelling and ensure consistency in brand voice, communication, and visual direction.
• Stay ahead of social media trends, emerging formats, conversations, and platform behaviour.
• Work closely with creative, content, design, influencer, and other internal teams to deliver campaigns.
• Use social media insights and analytics to evaluate performance and develop actionable recommendations.
• Manage client communication, presentations, feedback, and day-to-day stakeholder relationships.
• Lead and mentor team members while ensuring timely and high-quality delivery of content and campaigns.

• 5+ years of experience in social media, digital marketing, brand strategy, content strategy, or a similar role.
• Strong experience working with B2C / consumer-facing brands .
• Proven experience in developing and executing social media and content strategies.
• Strong understanding of Instagram and other major social platforms, their formats, audiences, and trends.
• Experience with creative strategy and brand storytelling .
• Experience working with fashion, lifestyle, retail, beauty, or similar consumer brands is highly preferred .
• Strong client-facing and communication skills.
• Ability to translate business and brand objectives into compelling social-first ideas.
• Strong understanding of social media analytics and performance metrics.
• Experience managing or mentoring a team is preferred.
• A strong creative eye, curiosity about culture and trends, and the ability to turn insights into ideas.

Required Skills