Social Media Lead

Key Responsibilities:

• Develop and implement overall social media strategy, content calendars, and campaigns aligned with goals
• Must have prior experience in generating programmatic revenue through content on Meta & other social media platforms, preferably within the entertainment and infotainment domain
• Oversee creation of engaging content (posts, videos, graphics) for all platforms
• Must have Openness for Content creation, & Camera Presence
• Should have fair understanding trends and viral content.
• Oversee and drive the overall digital strategy to enhance online engagement, leading digital content specialization across writing, creation, and design, while ensuring timely execution through structured content calendars and implementation schedules.
• Ensure brand consistency in social media marketing working alongside various departments, including advertising, sales, product development, and brand management
• Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to respective stakeholders
• Create, curate, and manage all published content (images, video and written)
• Use digital analytics and metrics software to design post-evaluation decks
• Constant engagement with digital influencers

Skills & Qualifications:

• Graduate with 8-12 yrs of experience as Social Media Manager/Lead
• Advanced Visual Shooting and Editing: Expert in Premiere Pro/Resolve, specifically for 9:16 vertical storytelling
• AI-Native Content: Proficient in AI suites (Midjourney, Runway, Descript and others t) to generate cinematic visuals and trailers
• Data-Driven Creative: Ability to use platform analytics (CTR, retention, shareability) to constantly refine content pillars
• Community building: Engaging and building storytelling community, using them to evangelise the brand

Personal Attributes:

• Strong people leadership and stakeholder management
• Excellent written and verbal communication