Social Media Lead, Lenskart Foundation

About Lenskart Foundation  (https://lenskartfoundation.com/) 

Serving since 2020, Lenskart Foundation is committed to driving meaningful social impact through initiatives focused on vision care, accessibility, and community well-being. We are aimed towards eradicating refractive error based blindness from every nook and corner of the country. 

Roles & Responsibilities 

We are looking for a creative and driven Social Media Specialist to manage the Foundations entire social media presence. This role requires a strong storyteller who can craft compelling narratives, build impactful campaigns, and bring our initiatives to life through engaging digital content!

• Manage and own the Foundation’s overall online presence, including social media platforms and website content
• Plan and execute social media campaigns for awareness, events, and fundraising
• Develop and execute storytelling-led campaigns to showcase impact and initiatives
• Monitor and respond to comments, messages, and community interactions across Fb, Instagram, LinkedIn, YouTube, etc.
• Create engaging content for digital platforms including posts, banners, reels, and videos
• Write compelling captions, stories, and campaign narratives
• Coordinate with internal teams for creative assets
• Ensure consistency in brand voice and messaging across all platforms
• Track performance metrics and optimize content strategy accordingly