Social Media Lead / JetPac

Job Overview

We're looking for a Social Media Lead who will own Jetpac's social presence end-to-end, managing strategy, execution and growth across all key channels (Instagram, Facebook and emerging platforms). This role is equal parts content creator, community builder and brand guardian. You'll be responsible not only for day-to-day social publishing and campaigns, but also for designing a future-forward social media strategy, which would involve working with stakeholders who can amplify Jetpac's brand across markets.

Key Responsibilities

• Social Media Management: Develop and own a long-term social media roadmap, aligning with Jetpac's global growth plans.
• Social Media Management: Plan, publish and manage daily content while driving engagement and community growth.
• Social Media Management: Experiment with social commerce, live streams, and new interactive formats.
• Social Media Management: Monitor performance (reach, engagement, sentiment) and optimize in real time.
• Content Campaigns: Collaborate with design/creative teams to produce social-first content (reels, posts, stories).
• Content Campaigns: Spot cultural and travel trends early and adapt them into Jetpac's voice.
• Content Campaigns: Launch and manage campaigns across platforms, audiences, and geos.
• Content Campaigns: Identify and scale new growth opportunities.
• Content Campaigns: Partner with the performance marketing team to integrate organic + paid strategies for maximum reach.
• Data Insights: Define and track KPIs across the funnel, with regular reports and actionable insights.
• Data Insights: Present learnings, experiments and recommendations to leadership.
• Data Insights: Translate data into clear insights and growth strategies.

Requirements

• 4-5 years of hands-on experience managing social media for a tech startup or high growth DTC brand or agency.
• Strong track record of running multi-channel campaigns (Instagram, Facebook).
• Excellent copywriting and storytelling skills with a flair for trends and culture.
• Proficiency with analytics and social tools (GA4, Looker, Sprout/Hootsuite, or similar).
• Strong organizational and stakeholder management skills.
• Comfortable working in a fast-paced, high-growth startup environment.

Desired Skills

• Platform Expertise - Deep knowledge of Instagram, Facebook and emerging platforms as and when expanded to.
• Content Trend Savvy - Strong storytelling, copywriting, and ability to spot/adapt cultural and travel trends.
• Data-Driven Mindset - Comfortable with KPIs, analytics tools, and turning insights into action.
• Collaboration Agility - Strong cross-functional skills and ability to thrive in a fast- paced startup.