Social Media Intern

Department: Marketing
Designation: Social Media Intern
Company: UNI Scans & Labs
Reporting To: Head of Marketing
Work Location: Chennai, Tamil Nadu
Employment Type: Internship
Duration: 36 Months
Experience: Freshers and students are welcome to apply.

1. Job Purpose

UNI Scans & Labs is looking for a creative, enthusiastic and digitally savvy Social Media Intern to support the marketing team in managing social media platforms, creating content, scheduling posts and improving online brand engagement.

The intern will gain practical experience in healthcare marketing, social media management, content planning, digital branding and audience engagement while helping strengthen UNI Scans' online presence across its branches.

2. Key Responsibilities

A. Social Media Management

• Assist in managing Instagram, Facebook, LinkedIn and other relevant social media platforms.
• Schedule and publish approved posts, Reels, Stories and campaign content.
• Maintain the monthly social media content calendar.
• Ensure consistent posting according to the approved marketing schedule.
• Monitor comments, messages, tags and audience interactions.
• Escalate customer enquiries, complaints and service-related questions to the appropriate team.

B. Content Planning and Research

• Research trending healthcare topics, social media formats and relevant content ideas.
• Suggest creative ideas for health awareness days, festivals, seasonal campaigns and promotional activities.
• Assist in developing content around blood tests, preventive health packages, home sample collection and general wellness.
• Research competitor social media activities and identify relevant content opportunities.
• Support the team in preparing captions, hashtags, post descriptions and calls to action.

C. Reels and Short-Form Content Support

• Assist the Creative Designer / Video Editor in planning Reels and short-form videos.
• Identify relevant trends, audio formats and storytelling approaches.
• Help coordinate shoot schedules, scripts and content requirements.
• Assist with basic video editing using Canva, CapCut or similar tools.
• Organize raw footage and approved creative assets.

D. Publishing and Community Engagement

• Publish approved content according to the content calendar.
• Respond to general social media comments using approved communication guidelines.
• Route booking enquiries to the designated customer support or CRM team.
• Encourage genuine audience engagement through relevant content and interactions.
• Never provide medical diagnoses or personalized clinical advice through social media.

E. Performance Tracking

• Track reach, impressions, likes, shares, saves, comments and follower growth.
• Prepare weekly social media performance reports.
• Identify top-performing posts and share learnings with the marketing team.
• Monitor publishing consistency and flag missed posts.
• Assist in reviewing engagement trends and suggesting improvements.

F. Google Business Profile Support

• Assist with preparing and scheduling approved Google Business Profile posts.
• Help maintain a branch-wise content calendar.
• Monitor profile updates and flag outdated information.
• Support genuine review-response coordination under team supervision.
• Ensure branch names, contact details and service information follow approved company records.

G. AI Tools and Productivity

• Use approved AI tools to brainstorm content ideas, captions and content calendars.
• Assist in preparing content variations and hashtag research.
• Use AI responsibly for research and productivity without publishing unverified healthcare information.
• Follow company policies for customer data, confidentiality and AI-generated content.

3. Required Skills

• Basic understanding of Instagram, Facebook, LinkedIn and social media trends.
• Good written communication skills in English.
• Tamil communication skills are an advantage.
• Basic knowledge of Canva and social media content formats.
• Familiarity with Reels, Stories, hashtags and content scheduling.
• Basic knowledge of Excel or Google Sheets.
• Interest in digital marketing, content creation and healthcare communication.
• Willingness to learn social media analytics and marketing tools.

4. Qualifications

• Students or graduates pursuing or completing a degree in Marketing, Mass Communication, Journalism, Visual Communication, Business Administration or a related field.
• Freshers may apply.
• Previous social media page management or content creation experience is an advantage.
• A small portfolio of personal projects, college campaigns or social media content is welcome but not mandatory.