Social Media & Influencer Marketing
Sahvia Facade · Delhi · onsite · Posted today
About a minute. You'll make an account on the way through.
About this role
Performance Marketing Specialist:
Key Responsibilities:
1. Campaign Strategy & Management
Plan, launch, manage, and optimize Meta advertising campaigns focused on driving profitable website sales.
2. Performance Optimization
Continuously monitor and improve key performance metrics including ROAS, CPA, CAC, CTR, CPC, CPM, Conversion Rate, and Revenue.
3. Audience & Creative Testing
Execute audience, creative, and A/B testing to identify winning strategies and scale high-performing campaigns.
4. Tracking & Analytics
Ensure accurate tracking through Meta Pixel, Conversion API (CAPI), Shopify, and Google Analytics for data-driven decision-making.
5. Sales Funnel Optimization
Analyze the customer journey and optimize the conversion funnel to increase purchases and reduce cart abandonment.
6. Reporting & Insights
Prepare regular performance reports with actionable insights, recommendations, and growth strategies.
7. Cross-functional Collaboration
Work closely with the creative, content, and e-commerce teams to develop high-converting ad creatives and landing experiences.
8. Market & Trend Analysis
Sourced from naukri