Social Media & Influencer Marketing Specialist

About the Role

Brightsun Travel is looking for a creative, trend-aware Social Media & Influencer Marketing Specialist who understands how to build engaging social media presence and turn travel inspiration into audience engagement.

The candidate should have a strong understanding of Instagram, short-form video, content trends and influencer collaborations. This is a hands-on role for someone who can plan, create, coordinate and execute social media contentnot just manage calendars.

Key Responsibilities

• Plan and execute social media content calendars across Instagram, Facebook and other relevant platforms.
• Create and coordinate engaging Reels, Stories, posts, carousels and short-form videos.
• Stay updated on emerging social media trends, formats, audio, content styles and audience behaviour.
• Identify relevant travel influencers and creators; manage outreach, collaborations, deliverables and follow-ups.
• Coordinate with internal teams for campaign ideas, destination promotions, holiday packages and seasonal content.
• Develop engaging captions, hooks and content concepts that encourage audience interaction.
• Track engagement, reach, views, follower growth and other relevant social media metrics.
• Review content performance and use insights to improve future campaigns.

Required Skills & Experience

• 2-5 years of hands-on social media marketing experience.
• Strong practical understanding of Instagram, Reels, Stories and current content trends.
• Experience managing social media accounts and executing content consistently.
• Strong influencer discovery, outreach and collaboration-management skills.
• Good understanding of content planning, audience engagement and social media analytics.
• Strong communication and coordination skills.
• Content writing and caption-writing ability will be an added advantage.

Preferred Experience

• Experience in travel, tourism, hospitality, hotels or holiday packages.
• Experience managing a high-quality Instagram account or working with established creators.

Contact-Srishti HR

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