Social Media & Influencer Marketing Manager

Role & Responsibilities

• Drive organic growth across Instagram, Facebook & YouTube followers, reach and engagement.
• Identify, recruit and manage influencers/creators across fashion, lifestyle and beauty.
• Execute barter and paid collaborations, including outreach, negotiation and closure.
• Manage influencer seeding, product dispatch, briefs, deliverables and follow-ups.
• Build and maintain an influencer/creator database.
• Manage social media calendar, trends, Reels, comments, DMs and community engagement.
• Track campaign performance, engagement, reach and sales/conversions.
• Coordinate with content and performance marketing teams to maximize campaign results.

Preferred Candidate Profile

• 3+ years of experience in Social Media & Influencer Marketing.
• Experience with fashion, apparel, beauty, lifestyle or D2C brands preferred.
• Strong hands-on experience in Instagram growth and influencer recruitment.
• Proven experience handling barter and paid collaborations.
• Strong negotiation, communication and follow-up skills.
• Good understanding of influencer analytics, engagement and social media trends.
• Hands-on experience with Meta Business Suite, Instagram Insights and Google Sheets/Excel.
• Fluent in Hindi and good English.
• Candidates should be able to demonstrate actual social media growth numbers and influencer campaigns handled.

Perks & Benefits

• Competitive salary based on experience.
• Opportunity to work with a growing fashion/D2C brand.
• High ownership and creative freedom.
• Exposure to influencers, creators and brand collaborations.
• Learning and growth opportunities.
• Collaborative and fast-paced work environment.