Social Media Expert

We are looking for a creative and strategic Social Media Manager cum Content Developer who can own our social media presence end-to-end. This role requires someone who can plan and execute a complete social media content calendar, drive organic brand growth and engagement, and collaborate closely with the e-commerce team to build effective, conversion-led content strategies using AI-powered tools.

The ideal candidate is equal parts storyteller, planner, and growth thinker.

Key Responsibilities:

Social Media Management:

Own and manage day-to-day operations of all social media handles (Instagram, Facebook, LinkedIn, X, YouTube, etc.).

Plan, create, and maintain a comprehensive monthly and quarterly content calendar aligned with brand and business goals.

Publish consistent, high-quality content and optimize posting schedules for maximum reach and engagement.

Drive organic growth, engagement, community interaction, and brand recall.

Monitor trends, platform updates, and audience behavior to keep content relevant and timely.

Track performance metrics (reach, engagement, growth) and refine strategies accordingly.

Content Development & Brand Building:

Develop engaging content formats including captions, posts, reels, stories, carousels, short-form videos, and blogs (where required).

Ensure all content aligns with brand voice, tone, and visual identity.

Collaborate with design and product teams to bring content ideas to life.

Build long-term brand equity through consistent storytelling and messaging.

E-commerce Content Strategy Support:

Work closely with the e-commerce team to support:

Product launches

Campaign content

Product storytelling and positioning

Help create content frameworks for product pages, social commerce, and performance marketing.

Use available AI tools to ideate, draft, optimize, and scale content efficiently (copies, captions, scripts, concepts).

Adapt content based on user insights, funnel stages, and conversion goals.

Required Skills & Experience:

Proven experience as a Social Media Manager, Content Strategist, or similar role handling.

Strong understanding of content planning, social media algorithms, and engagement strategies.

Excellent content development skills (copywriting, ideation, storytelling).

Hands-on experience or strong familiarity with AI tools for content creation and optimization (text, ideas, workflows).

Ability to manage multiple platforms and campaigns simultaneously.

Analytical mindset with the ability to turn insights into action.

Experience working with e-commerce or D2C brands in USA market

Nice to Have:

Exposure to performance marketing and funnel-based content.

Basic understanding of SEO and social commerce.

Experience coordinating with influencers or creator-led content.

Familiarity with content management and scheduling tools.

What Were Looking For

A proactive self-starter who takes ownership of brand presence.

Strong balance of creativity and strategy.

Comfortable experimenting with AI and new content formats.

Organized, detail-oriented, and execution-focused.

Passionate about building brands organically over time.