Social Media Expert

As a Social Media Expert, you will shape, manage, and amplify messaging for sanitation, behaviour change, and system reform programs. You'll lead multi-platform content strategy, coordinate creative campaigns, and ensure strategic visibility of project impact.

Key Responsibilites:

·        Design and implement integrated communication strategies aligned with project goals.

·        Drive behavioural and perception change through targeted messaging.

·        Develop campaign calendars and storylines for sanitation, health, and governance themes.

·        Collaborate with IEC teams, field mobilizers, and government stakeholders.

·        Oversee the production of high-impact creative content (videos, reels, print).

·        Track communication KPIs and regularly report campaign impact.

Qualifications:

·        Graduate/Master's degree in Digital Marketing/Communication or any field

·        minimum 1 years of experience in leading public or government communication campaigns.

·        Strong experience with stakeholder communications, content strategy, and IEC.

·        Fluency in English and Hindi, Bengali; regional languages a bonus.

·        Visual storytelling instincts and an eye for detail.

What Sets you a part

·        You think in strategy, design in campaigns, and communicate with empathy.

·        You've worked with civic bodies, development sector agencies, or digital campaigns.

You believe communication is a lever for change, not just visibility.

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