Social Media Executive

We are currently looking to onboard a

Social Media Executive & Content Creator for a fast-growing luxury real estate company based in

Shivaji Nagar, Bengaluru. Role Overview This is not just a social media management role. We are looking for someone who can research trends, generate fresh content ideas, confidently appear in front of the camera, and create content that attracts, educates, and converts potential homebuyers. Key Responsibilities

Social Media Management

• Manage Instagram, Facebook, LinkedIn, YouTube, and other digital platforms.
• Plan and execute monthly content calendars.
• Schedule and publish posts consistently.
• Monitor engagement, comments, and community interactions.
• Track content performance and recommend improvements.

Content Creation

• Develop original content ideas aligned with current market trends.
• Research viral content formats and adapt them for the real estate industry.
• Write captions, hooks, scripts, and storytelling content.
• Create educational, entertaining, and promotional content.
• Appear confidently in front of the camera for videos, project updates, interviews, and promotional content.
• Conduct client testimonials and employee interviews.
• Shoot short-form content, Reels, YouTube Shorts, and behind-the-scenes videos.

Market Research

• Analyze competitor social media pages and campaigns.
• Study current real estate marketing trends.
• Research trending audio, hashtags, and content formats.
• Identify opportunities to improve engagement and reach.
• Bring fresh campaign ideas every month.

Creative Planning

• Prepare monthly content calendars.
• Suggest campaign themes for project launches and festivals.
• Plan promotional activities around important events.
• Coordinate with the design team for creatives.
• Work closely with the sales team to understand customer pain points and create relevant content.

Creative Strategy

• Brainstorm new advertising concepts.
• Suggest new Meta and Google ad creative ideas.
• Recommend video concepts that improve lead generation.
• Experiment with new content formats to improve organic reach.
• Continuously test and optimize content based on performance.

Copywriting

• Write engaging captions and ad copy.
• Prepare scripts for promotional videos.
• Create blog ideas and educational content.
• Ensure brand messaging remains consistent across all platforms.

Analytics & Reporting

• Track social media growth and engagement.
• Monitor reach, impressions, watch time, and lead generation.
• Present monthly performance reports.
• Recommend improvements using data and insights.

Required Skills

• Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
• Excellent communication and presentation skills.
• Comfortable speaking in front of the camera.
• Basic photography and videography skills.
• Basic video editing knowledge (CapCut, Premiere Pro, or similar).
• Copywriting and storytelling skills.
• Familiarity with Meta Ads and digital marketing concepts.
• Understanding of content strategy and branding.
• Knowledge of AI content creation tools is an advantage. What We're Looking For
• 2–5 years of experience in social media and content creation.
• Creative thinker with strong execution skills.
• Self-driven, proactive, and highly organized.
• Confident personality with excellent communication skills.
• Passion for content creation and personal branding.
• Experience in real estate or luxury brands is preferred but not mandatory.
• Someone who constantly brings new ideas instead of following trends. Skills: social media,research,content creation,creative strategy,campaign execution