SOCIAL MEDIA EXECUTIVE

Job Summary


Responsibilities

• Manage and update the company s social media accounts, including LinkedIn, Instagram, Facebook, and YouTube.
• Prepare and maintain a monthly content calendar aligned with marketing priorities, product promotions, events, and company announcements.
• Create engaging captions, posts, carousels, stories, reels, and short videos using approved product information and brand guidelines.
• Design social media creatives, promotional banners, and other marketing materials using Canva, Adobe tools, or similar applications.
• Coordinate with product specialists, sales teams, and partner brands to obtain accurate content, product updates, and promotional materials.
• Ensure that scientific information, product specifications, and performance claims are reviewed by the relevant team before publication.
• Promote webinars, exhibitions, workshops, product launches, special offers, and company achievements.
• Capture and edit photographs and videos of office activities, events, product demonstrations, and team initiatives.
• Monitor comments, messages, and enquiries; respond professionally and forward technical queries or sales leads to the appropriate team.
• Support paid social media campaigns, including audience selection, creative preparation, campaign monitoring, and reporting within approved budgets.
• Track reach, engagement, follower growth, website traffic, and enquiries generated through social media.
• Prepare regular performance reports and recommend improvements based on campaign results.
• Research relevant industry topics, competitor activity, platform trends, and content opportunities.
• Maintain an organised collection of approved creatives, photographs, videos, logos, and marketing assets.
• Follow company approval processes and maintain confidentiality of business and customer information.

Qualifications

• 1-3 years of experience in social media management, content creation, or digital marketing.
• Relevant certification in digital marketing, social media marketing, or content creation will be an advantage.

Other Requirements

• Experience managing social media for a B2B, biotechnology, life-science, healthcare, laboratory, or scientific-products organisation.
• A portfolio demonstrating social media posts, campaign creatives, reels, videos, or accounts previously managed.
• Exposure to LinkedIn marketing, Meta Business Suite, social media scheduling tools, and performance analytics.
• Familiarity with paid advertising, website content coordination, and basic SEO will be an advantage.

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.