Social Media Executive

Job Title: Social Media Executive

Location: Bengaluru (On-site)

About Halemons: Halemons is a fast-growing wellness and lifestyle brand focused on delivering innovative, high quality products that promote healthier living. We are passionate about building meaningful connections with our community through engaging content, creative storytelling, and impactful digital experiences.

Role Overview: We are looking for a creative, energetic, and trend-savvy Social Media Executive to manage and grow Halemons' digital presence across social media platforms. The ideal candidate will be responsible for content planning, community engagement, campaign execution, influencer coordination, and performance tracking to strengthen brand awareness and customer engagement.

Key Responsibilities:

Social Media Management :

• Manage day-to-day activities across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.

• Create and publish engaging content aligned with the brand's voice and marketing objectives.

• Develop and maintain monthly content calendars.

• Ensure timely posting and coordination of campaigns across platforms.

Content Creation & Coordination:

• Collaborate with design, content, and marketing teams to create compelling social media content.

• Assist in developing reels, short-form videos, stories, carousels, and static creatives.

• Write engaging captions, hashtags, and social media copy.

• Stay updated on industry trends, viral content, and platform updates.

Community Management:

• Monitor comments, messages, and brand mentions across platforms. • Respond to customer queries and engage with followers in a timely manner.

• Build and nurture an active online community around the brand.

• Escalate customer concerns to the relevant teams when required.

Influencer & Campaign Support:

• Coordinate with influencers, creators, and brand partners.

• Support influencer campaigns, product seeding, and collaborations.

• Track campaign deliverables and performance metrics.

• Assist in executing social media contests, launches, and promotional campaigns.

Analytics & Reporting:

• Monitor social media performance metrics and engagement trends.

• Generate weekly and monthly reports on content and campaign performance.

• Track follower growth, reach, engagement, and conversion metrics.

• Provide insights and recommendations to improve social media effectiveness.

Key Performance Indicators (KPIs):

• Follower Growth

• Engagement Rate

• Reach and Impressions

• Content Performance

• Community Response Time

• Influencer Campaign Performance

• Social Media Traffic

• Brand Mentions and Sentiment

• Campaign Execution Timeliness

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Media, Journalism, or a related field.

• 13 years of experience in social media management, digital marketing, or content marketing.

• Strong understanding of social media platforms and content formats. • Excellent written and verbal communication skills.

• Basic knowledge of social media analytics and reporting tools.

• Experience with Canva, Meta Business Suite, and scheduling tools is preferred.

Preferred Skills:

• Creative thinking and storytelling ability.

• Strong understanding of Instagram Reels and short-form video trends. • Influencer marketing experience.

• Basic photo/video editing skills.

• Ability to multitask and manage deadlines.

• Passion for wellness, lifestyle, and consumer brands.

Why Join Halemons?

• Be part of a fast-growing and innovative wellness brand.

• Opportunity to work on exciting campaigns and creative projects.

• Collaborative and dynamic work environment.

• Learning and growth opportunities in digital marketing and brand building.