KOLKATA · FULLTIME
Social Media Executive
Shyam Sundar Co Jewellers
Kolkata · onsite · Posted 12d ago
Sourced from
Undisclosed2–7 yrsfulltimeKolkata
Your match
?
Sign in to see your match score, skill gaps & tailored resume.
Section · 01
About this role
Shyam Sundar Co Jewellers is seeking a Social Media Manager to oversee and manage all digital platforms, including Facebook, Instagram, and YouTube. The role involves curating and uploading high-quality jewellery content, engaging with followers, responding to queries, and increasing brand awareness through strategic social media campaigns.
Primary Responsibilities
Content Creation & Management:
- Develop and upload engaging content (images, videos, reels, and stories) showcasing jewellery collections.
- Ensure regular updates on Facebook, Instagram, and YouTube to maintain an active online presence.
- Create captivating captions and hashtags to drive audience engagement.
- Collaborate with the in-house team for photoshoots, video content, and influencer collaborations.
- Schedule and publish content using Meta Business Suite and YouTube Studio.
- Monitor and respond to comments, messages, and queries across all platforms in a timely manner.
- Address customer inquiries related to products, prices, offers, and customization requests.
- Manage customer interactions with professionalism and ensure high engagement levels.
- Maintain a customer-friendly tone while responding to online queries and reviews.
- Plan and execute social media campaigns to increase page followers and engagement.
- Run paid advertisements on Facebook & Instagram for jewellery promotions.
- Analyze social media trends and competitor activities to improve brand positioning.
- Increase brand awareness through collaborations with influencers and bloggers.
- Monitor platform insights and optimize content for maximum reach and engagement.
- Design and launch Facebook & Instagram ads to drive traffic and sales.
- Promote new collections, festive discounts, and store events through social media.
- Collaborate with the marketing team to execute promotional campaigns effectively.
- Upload and manage product showcase videos, customer testimonials, and event highlights.
- Optimize videos with SEO-friendly titles, descriptions, and tags.
- Engage with subscribers by responding to comments and encouraging interaction.
- Maintain a content calendar for systematic posting.
- Track engagement metrics, post-performance, and audience insights.
- Provide weekly and monthly social media reports.
- Stay updated with the latest social media trends and best practices.
Key Skills & Requirements: Skills Required
- Strong knowledge of Facebook, Instagram, and YouTube algorithms.
- Proficiency in content creation tools (Canva, Photoshop, Premiere Pro, or similar software).
- Excellent copywriting skills for captions, descriptions, and social engagement.
- Ability to analyze social media performance metrics and optimize content strategy.
- Experience in running Facebook & Instagram ad campaigns.
Educational Qualification Graduation (Any Stream)
Age Requirement 21-27 years
Experience Freshers are welcome; prior experience in digital marketing is a plus. Salary Range As per Industry Standards (INR)
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Let the agent run this one for you.
Tailored resume, auto-apply, and referral lookup — in under 2 minutes.
Section · 02
Skills
curatingAudience EngagementChannel ManagementCommunity EngagementcustomizationCustomer QueriesContent CalendarContent StrategyCopy WritingadvertisingContent CreationAlgorithmsCanvaBrand AwarenessBrand Positioning