Social Media Executive

We are looking for a strategic, data-driven, and creative Social Media Manager who can lead digital growth. The ideal candidate should know how to strategise, scale social media channels, build communities and drive influencer-led visibility, not just manage posting. This role requires a strong understanding of platform algorithms, content strategy, and growth planning.

The candidate will have responsibilities across the following functions:

Social Media Strategy and Growth:

• Develop and execute a full-funnel social media growth strategy for Instagram, YouTube, Facebook and other platforms.
• Define platform-wise content approach, tone and positioning.
• Optimise posting times, formats, and content structures for maximum reach and retention.
• Plan growth roadmaps and execute strategies that drive followers, reach and engagement.
• Conduct regular competitor benchmarking and trend forecasting.

Content Planning and Management:

• Build monthly and weekly content calendars aligned with brand objectives.
• Oversee creation of reels, short-form videos, educational content and engagement-driven posts.
• Guide designers and video editors on creative direction, themes and brand voice.
• Ensure consistent visual identity and messaging across platforms.

Influencer Marketing:

• Identify, evaluate, and collaborate with nano, micro and macro influencers.
• Create influencer strategies that support growth, awareness, engagement and app adoption.
• Manage influencer pipelines, briefs, negotiations and content approvals.
• Run structured seeding and UGC campaigns to build trust and visibility.

Algorithm and Growth Skills:

• Influencer marketing expertise with proven experience in planning, executing and scaling influencer-led growth.
• Strong organic social media growth experience across major platforms.
• Deep understanding of algorithm hacking strategies for both India & USA markets to maximise reach and visibility.

Requirements:

• 2-4 years of experience as a Social Media Manager or Social Media Strategist.
• Proven experience in strategising and growing social media pages (mandatory).
• Hands-on experience with influencers, creators and UGC collaborations.
• Proficiency in analytics tools.
• Creative thinker with strong communication and storytelling skills.
• Bachelor's degree in Marketing, Mass Communication, Media or a related field (preferred).