Social Media Executive

Key Responsibilities

1. Social Media Management
   
• Manage the organization's social media accounts including Facebook, Instagram, LinkedIn, YouTube, X and other relevant platforms.
• Develop and maintain social media calendars and posting schedules.
• Publish regular, relevant and engaging content across platforms.
• Ensure consistency in brand communication, tone and visual identity.
2. Content Creation & Coordination
   
• Create captions, posts, stories, reels and other social media content.
• Coordinate with graphic designers, video editors, photographers and internal departments for content creation.
• Develop content around organizational activities, events, achievements, campaigns, awareness programs and important announcements.
• Proofread content for accuracy, grammar and brand consistency.
3. Healthcare / Institutional Communication
   
• Create and coordinate content related to hospital services, medical departments, doctors, healthcare awareness, patient education, medical camps and institutional achievements.
• Coordinate with doctors and departmental heads to collect accurate information for social media content.
• Ensure that healthcare-related communication is professional, factual and appropriately approved before publication.
4. Social Media Engagement
   
• Monitor comments, messages, mentions and reviews across social media platforms.
• Respond to routine queries and comments professionally and within defined timelines.
• Escalate complaints, sensitive issues and patient-related matters to the appropriate authority.
5. Campaign Management
   
• Support digital campaigns, promotional activities, awareness campaigns, admission campaigns and institutional events.
• Assist in planning and executing paid and organic social media campaigns.
• Coordinate campaign creatives and communication with relevant teams.
6. Analytics & Reporting
   
• Monitor social media performance using platform analytics and reporting tools.
• Track reach, impressions, engagement, followers, clicks, views and other relevant metrics.
• Prepare periodic social media performance reports.
• Identify content trends and suggest improvements based on performance data.
7. Trend Monitoring
   
• Stay updated with current social media trends, formats, hashtags and content practices.
• Identify relevant trends and opportunities for the organization's social media channels.
• Suggest new content ideas, reels, campaigns and engagement initiatives.
8. Brand Management
   
• Ensure that all social media communication follows organizational branding guidelines.
• Maintain consistency in logos, colors, messaging, tone and overall presentation.
• Protect the organization's reputation through responsible digital communication.
9. Event Coverage
   
• Coordinate social media coverage of conferences, seminars, workshops, medical camps, celebrations and institutional events.
• Coordinate photography and videography requirements for events.
• Publish approved event updates in a timely manner.
10. Coordination & Compliance

• Coordinate with HR, Administration, Hospital Operations, Admissions, Academics and other departments for relevant content.
• Obtain necessary approvals before publishing sensitive or official information.
• Maintain confidentiality of patient, employee and organizational information.
• Follow applicable organizational policies and social media guidelines.

To apply: send your CV to [email removed]

Mob No : [phone removed]