Social Media Executive

Role & responsibilities

Manage the company's social media platforms including Instagram, LinkedIn, Facebook and YouTube.

Plan and maintain a social media content calendar aligned with upcoming events and campaigns.

Create engaging posts, reels, stories, captions and short-form video content.

Handle live/on-ground social media coverage during events, including stories, reels, photographs and videos.

Capture and coordinate event-related content before, during and after events.

Coordinate with Creative, Operations, Marketing and Client Servicing teams for content requirements.

Research current social media trends, hashtags, formats and relevant content ideas.

Assist in developing creative campaigns and promotional content for events and brands.

Manage audience engagement, comments, messages and basic community management.

Coordinate with influencers, content creators, photographers and videographers when required.

Support paid social media campaigns and basic Meta Ads activities.

Monitor social media performance and prepare basic reports on reach, engagement, followers and content performance.

Ensure consistency in brand tone, messaging and visual presentation across platforms.

Maintain an organised library of social media creatives, photographs and videos.

Stay updated with emerging social media platforms, features and content trends.

Preferred candidate profile

Candidate preferred from Events and Entertainment Industry