Social Media Executive
Lateral Hr Consulting · Mumbai · onsite · Posted 24d ago
About a minute. You'll make an account on the way through.
About this role
Social Media Content Strategist & Communications Executive
Reports to Founders / Head of Marketing
Location Mumbai (Andheri West) on-site, full-time
Experience 0- 2 years
Team Marketing (2) + Video (2)
About Us
Ant Systemz balances technology-driven scale with deep human creative empathy to rebuild global content pipelines helping stories travel across languages while preserving the emotion that makes them meaningful.
What you'll actually do
Own the calendar and the message
Build and run the monthly content calendar across LinkedIn, Instagram and YouTube platform by platform, not one plan copy-pasted three ways
Work from the Message Canon - our single source of approved facts, claims and guardrails. Every external word traces back to it. Part of this job is keeping it current as the company moves
Turn dense subject matter (dubbing, lip-sync, transcreation, AI-assisted production) into things a scrolling human will stop for
Write
Post copy, captions, hooks and carousel scripts
Executive LinkedIn posts in the founders' voices -not your voice with their name on it
Short-form video scripts and shot direction briefs handed to the Social Media Executive and the Video Editor
Press notes, award and speaking submissions, event and trade-show comms (we exhibit at IBC and MIPCOM), and the occasional customer-facing one-pager
Fragment
Every big asset we make gets atomised -one brand film becomes reels, carousels, a blog post, three LinkedIn posts and two deck slides. You plan that fragmentation before the asset is shot, not after
Brief the Executive and the Editor properly: reference, format, aspect ratio, deadline, what the post is for
Measure and adjust
Weekly numbers on reach, engagement, follower growth and inbound; a monthly view of what worked and what you're changing because of it
Watch what competitors and the wider localisation and media-tech industry are saying, and tell us when we should be in that conversation
What we're looking for
0-2 years in social media, content, PR, communications or agency-side copywriting.
Strong internships, a personal publishing habit or a brand you grew from scratch all count
Writing is the non-negotiable. Clear, specific, unpadded English. You can write a sentence with a verb in it and cut the three sentences around it
A genuine feel for LinkedIn - what makes a B2B post land versus what makes it read like a press release with emojis
Organised. Calendars, briefs, deadlines and version control are the actual job as much as the ideas are
Comfortable using AI tools as leverage drafting, research, variation while owning the final judgement yourself. We sell exactly this principle; we expect you to work by it
Curious about media, film, OTT and how content travels between languages and markets
A degree in communications, journalism, marketing, literature or similar is useful, not required. Show us the writing
Nice to have: basic Canva; a working understanding of SEO; experience with a B2B or media brand; a second Indian language.
What you'll be doing well by month three
The calendar runs a month ahead without anyone chasing you
Founder posts go out on schedule and sound like the founders
The Executive and Editor get briefs clear enough that work comes back right the first time
You can point at a number and say what you changed to move it
How to apply
Send your CV and three writing samples in any format: posts, articles, campaign copy, a newsletter, a good essay. Tell us in three lines why you picked those three.
Sourced from naukri