Social Media Executive

We are looking for a highly visual, creative and digitally savvy Social Media Creative Executive to create premium visual content for our jewellery brands across our website, product listings and social media.

The ideal candidate should have a strong eye for luxury aesthetics and be comfortable using AI image-generation tools alongside traditional design/editing software to create polished, realistic and commercially effective content.

Key Responsibilities

AI Content Creation

• Create high-quality AI-generated product and campaign images for jewellery
• Develop realistic product photoshoot concepts using AI tools
• Create jewellery-on-model imagery, product compositions, backgrounds and campaign visuals
• Maintain strong product design accuracy and visual consistency
• Refine AI-generated outputs so they feel premium, photographic and not obviously AI-generated
• Experiment with new AI tools, workflows and creative techniques

Product Listing Content

• Create product listing images for the website and marketplaces
• Design clean product hero images, close-ups and lifestyle images
• Create additional product slides explaining:
  
• product details
• dimensions
• materials
• styling
• craftsmanship
• offers or USPs
• Resize and optimise creatives for Shopify and other digital platforms
• Maintain a consistent visual identity across product collections

Instagram & Social Media Content

• Create Instagram posts, carousels, Stories and Reels covers
• Develop campaign creatives for new jewellery launches
• Create fashion-led and visually engaging jewellery content
• Create promotional creatives for offers, launches, festive campaigns and Meta Ads

Social Media Planning

• Assist in planning the monthly Instagram content calendar
• Develop concepts for launches, product drops and campaigns
• Plan a balanced mix of:
  
• educational content
• styling content
• promotional content
• Stories and engagement content
• Research current jewellery, fashion and luxury-content trends
• Suggest fresh visual ideas while maintaining the brand's aesthetic
• Maintain consistency across the Instagram grid and Stories

Tools & Skills

Experience with some of the following would be preferred:

• ChatGPT
• Gemini / image-generation AI tools
• Canva
• Instagram / Meta Business Suite

Candidates do not need to know every tool, but should be comfortable learning new AI and creative software quickly.

What We're Looking For

• Strong visual and aesthetic sense
• Understanding of premium/luxury branding
• Interest in jewellery, fashion and social media
• Ability to distinguish between an average creative and a genuinely premium-looking image
• Strong attention to jewellery details, proportions, stones, colours and finishes
• Comfortable working with AI-generated imagery and prompt-based creative workflows
• Basic understanding of photography, lighting and composition
• Ability to work quickly across multiple products and campaigns
• Strong organisation and content-planning skills
• Ability to take feedback and refine creatives until they match the required aesthetic

Preferred Background

Candidates may come from backgrounds such as:

• Graphic Design
• Fashion Communication
• Visual Communication
• Social Media Design
• Digital Marketing
• Content Creation
• AI Creative / Generative AI Design
• Jewellery or Fashion Content

A strong portfolio and visual sense are more important than formal qualifications.

Key Performance Areas

• Quality and realism of AI-generated imagery
• Product accuracy in generated creatives
• Consistency with brand aesthetic
• Speed of content production
• Quality of product listing images
• Instagram content quality and consistency
• Ability to generate fresh campaign ideas
• Social media planning and execution