Social Media Executive

Job Summary

We are looking for a creative, strategic, and execution-focused Social Media & Brand Executive having experience of 3-5 years to build and strengthen our brand presence across digital platforms. The ideal candidate should have hands-on experience managing social media channels, developing brand identity, handling founder branding, creating engaging content, and driving PR initiatives.

Key Responsibilities Social Media Management

• Manage and grow the company's presence across LinkedIn, Instagram, Facebook, X, YouTube, and other relevant platforms.
• Plan, create, schedule, and publish engaging content aligned with the brand strategy.
• Develop monthly content calendars and execute campaigns.
• Monitor social media performance, analyze insights, and optimize strategies.
• Stay updated with the latest social media trends, algorithms, and best practices.
• Founder Branding
• Manage and optimize founders' LinkedIn profiles.
• Develop thought leadership content, including LinkedIn posts, articles, and newsletters.
• Build the founders' personal brands through consistent and impactful content.
• Coordinate interviews, speaking opportunities, and online engagements.

Brand Management

• Develop and maintain a strong and consistent brand identity.
• Create and manage the company's Brand Book, including brand guidelines, tone of voice, visual identity, and messaging.
• Ensure brand consistency across all marketing and communication channels.
• Work closely with design and content teams to maintain high-quality brand communication.
• Content & Communication
• Collaborate with designers, video editors, and copywriters to produce compelling content.
• Oversee newsletters, blogs, case studies, and other marketing assets.
• Ensure all communication reflects the company's brand positioning.

PR & Brand Visibility

• Plan and execute PRactivities to improve brand awareness. Build relationships with media, influencers, and industry partners.
• Coordinate press releases, media coverage, interviews, and brand collaborations.
• Identify opportunities for awards, events, podcasts, and speaking engagements.

Preferred Qualifi cations

• Experience working with startups, fintech, or consumer brands. Knowledge of social media tools, Canva, or other creative tools. Basic understanding of SEO and content marketing.
• Key Performance Indicators (KPIs)
• Growth in social media followers and engagement. Increase in founder visibility and LinkedIn engagement. Brand awareness and share of voice.
• PRmentions and media coverage. Content performance and campaign ROI.
• Consistency in brand communication across all channels.