Social Media Executive

Position: Social Media Executive

Experience: 13 Years

About the Role

Lokmat Times is looking for a Social Media Executive who understands news, Maharashtra politics and current affairs and can turn news stories into engaging social media content.

The ideal candidate should have strong Marathi language skills, a creative writing style and a good understanding of what works across social media platforms.

Key Responsibilities

• Manage and publish daily content across social media platforms, especially Instagram and Facebook.
• Monitor breaking news, Maharashtra politics, current affairs, trends and important developments.
• Convert news stories into engaging social media posts, captions, headlines, Reels and other formats.
• Write creative, engaging and grammatically correct Marathi content.
• Create strong hooks, captions and social media copy that drives engagement.
• Stay updated with the latest social media trends, formats and viral content.
• Coordinate with the editorial/content team to ensure timely publishing of news.
• Adapt news content into social-first formats while maintaining accuracy and credibility.
• Track trending topics and identify opportunities for relevant and timely content.
• Ensure content is published accurately and within tight deadlines.
• Basic knowledge of Canva and AI tools for content creation will be an advantage.

Skills & Requirements

• 13 years of experience in Social Media, Digital Media, Content or News Media.
• Strong understanding of news, Maharashtra politics and current affairs.
• Excellent Marathi language and grammar.
• Strong creative writing and copywriting skills.
• Good understanding of Instagram, Facebook and other social media platforms.
• Strong understanding of social media trends, Reels and short-form content.
• Ability to write engaging captions, headlines and social media copy.
• Good news sense and ability to identify content that will work on social platforms.
• Ability to work in a fast-paced news environment and manage multiple stories under tight deadlines.
• Basic knowledge of Canva and AI content tools is preferred.

Ideal Candidate

Someone who is news-savvy, digitally active, creative and naturally plugged into social media trends, with a strong command of Marathi and a clear understanding of Maharashtra's political and current affairs landscape.

Interested candidates can apply or mail your updated CV to [email removed]