Social Media Executive

Role & responsibilities

• Analyzing and monitoring social media metrics & trends. • Closely monitor latest social media advertising programs and tools. • Communicate with Residents on social media, including responding to queries, posts and direct messages in a timely manner as per defined daily / weekly targets. • Grievance Response & Escalation to appropriate Functional Wing / Business Division. • Tracking & closing query tickets. • Preparation of MIS Reports. • Acts as owner and primary resource for Social Media Management and provides suggestions on how to continuously improve the services. • In-depth knowledge of and experience in implementing online and social media marketing best practices. • Work with content, products and the larger marketing team to deliver on social media calendar and drive key metrics on social media. • Coordinating with Regional offices for the regional news, content & videos. • Social Media research & reporting. • Provide assistance like Secretariat assistance, clerical function etc. to the higher and middle management on requirement basis.

Preferred candidate profile

• Minimum 2 years • Experience in Social Media Management and Online Reputation Management) within Govt / Semi-Govt / Private Institutions / Firms • Experience including but not limited to Facebook, YouTube, Instagram, Twitter, LinkedIn, and Threads. • Good command over Hindi and English languages. • Knowledge of Google Analytics. • Strong understanding of complaint resolution mechanism. • Well-verse with MS Office, official email communication • Good issues resolution and reporting skills.