Social Media Executive

ROLE SUMMARY

Runs the organisation's social media presence end-to-end, including platform audits, content calendar planning, publishing, platform-specific brand voice, crisis response within institutional approval chains, and performance reporting.

KEY RESPONSIBILITIES

• Platform Audit & Strategy: Monitor social media handles, develop strategies, and justify platform priorities and a 30-day content mix.
• Content Calendar: Create 7-day content calendars covering X threads, Instagram static posts and reels, LinkedIn posts, and Hindi content with platform-specific captions and visual direction.
• Crisis Response: Draft calm, non-defensive social media responses (under 280 characters) and 200250 word statements.
• Analytics & Reporting: Interpret performance data, explain declines with plausible reasons, and prepare analytical reports.
• Voice Discipline: Maintain consistent brand voice across all platforms and content formats.

ELIGIBILITY

• Minimum 3 years of experience handling social media profiles as an Executive in a Government Department or Reputed Media House.
• Knowledge of the latest and upcoming social media tools, algorithms, and advanced social media analytics methods.
• Graduate in any discipline from a recognized university or institute.
• Excellent command of English and Hindi.
• PG Diploma in Social Media, Mass Communication, or Journalism from a recognized university or institute.
• Desirable: Prior experience working in government departments or ministries.

SKILLS

• Hands-on knowledge of X, Instagram, and LinkedIn norms and content formats.
• Ability to adapt tone, length, and messaging for different platforms.
• Calm and factual approach to crisis communication.
• Understanding of institutional approval chains.
• Ability to interpret social media analytics and develop actionable recommendations.
• Content planning, social media strategy, and platform management.
• Strong written communication skills in English and Hindi.