Social Media Executive

About the Role:

The Content & Social Media Executive will play a key role in shaping how RubysOrganics tells its story across digital platforms. While social media will be the primary channel, this role is fundamentally content-first, focused on storytelling, education, and building a meaningful brand voice.

This person will translate brand philosophy, product knowledge, and cultural insightsinto thoughtful, engaging content that builds trust and long-term community. Beyond execution, they should be able to think in narratives, series, and themes, not just individual posts

Key Responsibilities

Content & Storytelling

Develop engaging, insight-led content rooted in the brands values and philosophy

Write scripts, captions, hooks, and educational content

Translate ingredient, product, and brand knowledge into compelling narratives

Build recurring content series and thematic storytelling formats

Support campaign messaging with clear and cohesive storytelling

Ensure all content reflects a consistent and distinctive brand voice

Content Planning & Campaign Support

Support the ideation and execution of content-driven campaigns

Break larger narratives into platform-specific formats

Collaborate closely with design and communications team

Community Management

Engage meaningfully with the community through comments and DMs

Build dialogue rather than transactional responses

Identify recurring themes, questions, and insights to inform future content

Social Media, Performance & Reporting

Own end-to-end social media posting and publishing

Track key metrics including reach, engagement, retention, saves, and shares

Create structured monthly performance reports

Use insights and data to continuously refine and improve future content

Requirements

Strong writing and communication skills

Familiarity with Instagram and short-form content

Basic understanding of social media analytics

Organised, collaborative, and proactive

Skills

• Strong writing and storytelling ability
• Clear, concise communication
• Ability to simplify complex ideas into accessible content
• Strong understanding of social media tone, formats, and trends
• Ability to maintain consistent brand voice
• Basic understanding of social media analytics and reporting
• Cultural awareness and internet-native sensibility