Social Media Executive

• Own and execute monthly social media content calendars
• Contribute to ideation and development of content IPs and recurring formats
• Coordinate with designers, video editors, and copywriters
• Schedule and publish content across platforms
• Monitor content performance and derive actionable insights
• Optimise content based on data and platform trends
• Support campaign launches and paid social initiatives
• Participate in on-camera content when required

  Tools You Should Be Comfortable With

  Scheduling & Publishing

• Meta Business Suite
• Hootsuite, Sprout Social, Later, or Buffer

• Analytics & Reporting

• Instagram Insights
• Meta Ads Manager (basic understanding)
• Sprout Social or Hootsuite Analytics
• Google Analytics (basic content tracking)

• Planning & Collaboration

• Notion or Google Sheets for content calendars
• Slack or Teams for internal communication
• Drive or Dropbox for asset management

• Creative & Support Tools

• Canva or Figma (basic usage for quick edits)
• Trend tracking tools or manual social listening

Skills Required

• Strong understanding of Instagram, LinkedIn, and short-form video formats
• Ability to interpret analytics and optimise content
• Clear communication and coordination skills
• Good copy sense and storytelling ability
• Organised and process-driven approach