Social Media Executive

Work Days: Monday to Saturday

Role Overview

We are looking for a Social Media & Creative Design Executive to drive Padel Parks digital presence. This role is ideal for someone with 1-4 years of experience in social media management, content creation, and graphic design. You will be responsible for creating and executing engaging social media strategies, developing visually appealing content, and ensuring brand consistency across all platforms.

Key Responsibilities

Social Media Management

Develop and execute organic and paid social media strategies to drive brand awareness, engagement, and community growth.
Manage and optimize content calendars across Instagram, Facebook, LinkedIn, and other relevant platforms.
Monitor social media trends, hashtags, and emerging formats to keep content fresh and engaging.
Engage with followers, respond to comments/messages, and build an active online community.

Creative Design & Content Creation

Design high-quality graphics, reels, and videos for social media, website, and marketing campaigns.
Collaborate with photographers and videographers to create visually compelling content.
Ensure all creatives align with Padel Parks brand identity and voice.
Work with the marketing team to develop promotional materials, ads, and digital assets.

Performance Analysis & Optimization

Track and analyze key metrics (reach, engagement, conversions) to measure content effectiveness.
Optimize social media campaigns based on performance insights and audience behavior.
Report on campaign results and suggest improvements.

Skills & Qualifications

1-4 years of experience in social media management and graphic design.
Strong knowledge of Instagram, Facebook, LinkedIn, YouTube, and emerging social media platforms.
Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), or similar tools.
Experience in content creation (videos, reels, static posts, animations).
Basic knowledge of paid social media advertising and analytics tools (Meta Ads Manager, Google Analytics) is a plus.
Creative mindset with a strong understanding of visual storytelling.
Excellent communication skills and ability to work in a fast-paced environment.